"Revolutionizing Note-taking and Collaborative Learning: Insights from Supernotes and TikTok"



Aug 11, 20233 min read


"Revolutionizing Note-taking and Collaborative Learning: Insights from Supernotes and TikTok"


In today's digital age, the way we consume and share information has drastically evolved. From note-taking platforms to social media networks, technological advancements have transformed the way we learn and connect with others. This article explores the innovative approaches of Supernotes and TikTok, shedding light on their growth strategies, community building, and the importance of collaboration in the digital landscape.

Growth Strategies and Community Building:

Both Supernotes and TikTok recognized the need to engage early adopters, particularly teenagers, to achieve success. Understanding the creative potential and ample free time of this demographic, they aimed to build communities centered around their interests. Supernotes involved users in the design process, fostering a sense of ownership and connection. Similarly, TikTok capitalized on the creativity and available time of American teenagers, creating a platform where they can engage in content creation and consumption seamlessly.

Value Proposition and Utility:

To succeed in the competitive market, both platforms understood the importance of identifying a core function that resonates with users. Supernotes developed a notecard format that mirrors how our brains work, enabling users to easily organize, tag, link, and share their thoughts. TikTok, on the other hand, initially focused on the utility of adding music to background videos, capturing users' attention and paving the way for community building.

The Power of Collaboration:

Supernotes and TikTok emphasize the significance of collaboration in enhancing their platforms' capabilities. Supernotes introduced a nesting system, allowing users to link, tag, and nest notecards together, creating a rich web of interconnected thoughts. This fosters collaboration and social note-taking, enabling users to freely share and build upon each other's ideas. Similarly, TikTok's multi-parent capability enables users to share and collaborate on content, encouraging diverse perspectives and boosting engagement.

Composability and Embedding:

Both platforms understand the value of composability and embedding as effective distribution methods. Supernotes enables users to embed their notecards anywhere on the web, promoting the sharing of highlights and notes beyond the platform. TikTok's innovative feature of embedding videos ensures that new and engaging content is surfaced, allowing creators to reach a broader audience.

Actionable Advice:

  • 1. Embrace collaboration: Encourage users to collaborate and share their ideas, fostering a sense of community and collective learning. Provide tools and features that facilitate collaboration and make it an integral part of the platform's experience.
  • 2. Prioritize utility: Identify a core function or utility that fulfills the needs and desires of your target audience. Focus on providing a seamless and valuable experience that aligns with users' preferences and behaviors.
  • 3. Enable composability: Allow users to easily distribute and embed content outside your platform, leveraging existing networks and increasing discoverability. Embrace the power of embedding to reach a wider audience and expand your platform's influence.


Supernotes and TikTok exemplify the power of innovative growth strategies, community building, and collaboration in the digital landscape. By prioritizing user engagement, utility, and composability, these platforms have revolutionized note-taking and content creation, offering users unique and immersive experiences. As the digital landscape continues to evolve, embracing these insights can pave the way for future success and drive meaningful connections among users.


  1. "TikTok前身musicallyの初期グロース戦略およびコミュニティの作り方|石ころ|note", https://note.com/ishicoro/n/nf78f6f18ae5d (Glasp)
  2. "Interview: Free your thoughts with the founders of Supernotes", https://nesslabs.com/supernotes-featured-tool (Glasp)

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