The Art of Finding Tranquility and Monetizing Newsletters

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Glasp

Jul 14, 2023 β€’ 3 min read

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The Art of Finding Tranquility and Monetizing Newsletters

Introduction:

In our fast-paced and achievement-driven society, it's easy to feel overwhelmed and fall into the trap of constantly chasing success. However, in the pursuit of happiness, we often overlook the importance of pleasure, tranquility, and prioritizing our desires. This article combines insights from Oliver Burkeman's "How to Be Happier Without Really Trying" and the discussion on selling newsletter sponsorships to explore the key elements of finding contentment and monetizing your creative work.

Finding Tranquility and Prioritizing Pleasure:

Epicurus, an ancient philosopher, believed that pleasure and tranquility should be our guiding principles in life. He argued that anxieties lurking beneath the surface often drive people to act unethically, seeking immediate gratification to alleviate their inner turmoil. However, he proposed a more balanced approach called "ataraxia" or tranquility, where pleasure is chosen wisely.

Epicurus distinguished between three types of pleasures: Necessary, Extravagant, and Corrosive. Necessary pleasures are fundamental and easily accessible, while Extravagant pleasures are acceptable as long as they don't become the sole focus of life. Corrosive desires, such as wealth, power, and fame, are detrimental as they can consume one's entire existence. To achieve tranquility, Epicurus encouraged individuals to conduct a "Pleasure Audit" and prioritize their desires accordingly.

The Pursuit of Success vs. Satisfaction:

In our society, success is often hailed as the ultimate goal. However, Epicurus argued that satisfaction should be prioritized over success. He believed that the constant pursuit of success only leads to a never-ending cycle of dissatisfaction. True satisfaction comes from recognizing when "enough" has been achieved and finding contentment in the present moment.

This notion challenges the conventional idea of success and raises the question of how one should spend their time. Epicurus believed that friends and meaningful relationships are the key to happiness. Modern research supports this claim, highlighting the importance of trust and shared values in friendships. Moreover, Epicurus would likely disapprove of social media, as it often fosters pride, status-seeking, and superficial connections.

Monetizing Newsletters through Sponsorships:

In the realm of creative work, such as newsletter writing, monetization is crucial for sustaining one's efforts. Ben Thompson, the author of The Stratechery, emphasizes that your chosen business model determines your destiny. When it comes to newsletters, selling sponsorships can be an effective way to generate revenue while keeping content publicly available.

Sponsorships offer creators more creative and financial control over their newsletters compared to traditional ads. They enable a direct connection between the audience and relevant products or services. By aligning the newsletter's topic with a sponsor's offering, both parties benefit. Readers gain access to valuable deals, sponsors achieve a positive return on investment, and the newsletter solidifies its position as a valuable resource.

However, it's important to consider the potential drawbacks of newsletter sponsorships. Unlike subscription models, sponsorships can provide an inconsistent revenue stream. Pricing sponsorships typically involves a cost per 1,000 subscribers (CPM) or a cost per email opened (CPO) format. The rates vary depending on the niche, audience size, and sponsorship type, with the average CPM ranging from $5 to $200.

Conclusion:

To achieve true happiness and contentment, we must shift our focus from constant achievement to the wise pursuit of pleasure and tranquility. Prioritizing Necessary pleasures, avoiding Corrosive desires, and finding satisfaction in the present moment are essential steps on this journey. Additionally, for creators seeking to monetize their work, newsletter sponsorships offer an opportunity to generate revenue while maintaining a public presence. By aligning the content with relevant sponsors, newsletters can provide value to both the audience and advertisers.

Actionable Advice:

1. Conduct a "Pleasure Audit" to determine your priorities and align your desires with tranquility.

2. Cultivate meaningful relationships and prioritize friendships, as they are key contributors to happiness.

3. Consider selling newsletter sponsorships to monetize your creative work, but be mindful of the potential drawbacks and find the right balance between revenue generation and maintaining the integrity of your content.

Resource:

  1. "How to Be Happier Without Really Trying - Barking Up The Wrong Tree", https://bakadesuyo.com/2022/11/epicurus/ (Glasp)
  2. "Should you sell newsletter sponsorships?", https://ghost.org/resources/newsletter-sponsorships/ (Glasp)

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