The Role of an Associate Product Manager and Twitter's New Features: Exploring the Intersection of Product Management and Social Media



Aug 10, 20233 min read


The Role of an Associate Product Manager and Twitter's New Features: Exploring the Intersection of Product Management and Social Media


In the world of product management, the role of an associate product manager is crucial. They are responsible for understanding the product inside out, taking ownership of their tasks, and building trust among their team members. Additionally, their attentiveness to detail is essential, as they often handle important yet less glamorous responsibilities. In this article, we will delve into the key responsibilities of an associate product manager and explore the recent announcements made by Twitter, highlighting the connection between product management and social media.

Understanding the Role of an Associate Product Manager:

According to experts in the field, knowing the product better than anyone else is a fundamental requirement for an associate product manager. This deep understanding enables them to take ownership of their tasks and deliver on them consistently, thereby building trust within their team. Additionally, being an observant listener is crucial for an associate product manager. Before fully taking on the role, they have the opportunity to assess their team's processes, understand customer interactions with the product, and form opinions on how to enhance these aspects.

Attention to Detail and Supporting Role:

Apart from possessing excellent soft skills, an associate product manager must have a keen attention to detail. While they may be assigned less glamorous responsibilities, these tasks are pivotal to the overall success of the product. The ability to capture and organize information, analyze it thoroughly, distill it to its essence, and translate findings into actionable recommendations is paramount. In many cases, associate product managers are involved in user research and play a supporting role to the product managers on the team.

Twitter's New Features and Goals:

Shifting gears to the realm of social media, Twitter recently unveiled its plans for a paid subscription service called "Super Follow." This service will allow users to access exclusive content, deals, and community features from creators for a monthly fee of $4.99. This move by Twitter reflects the platform's goal to diversify its revenue streams and provide additional value to its user base. In addition to the Super Follow feature, Twitter announced its ambitions to double its annual revenue from $3.7 billion in 2020 to $7.5 billion or more by 2023. The platform also aims to reach 315 million or more monetizable daily active users (mDAU) by the fourth quarter of 2023.

Connecting the Dots:

While seemingly unrelated at first glance, the role of an associate product manager and Twitter's new features share commonalities. Both require a deep understanding of the product or platform, attention to detail, and the ability to deliver value to users. The associate product manager focuses on enhancing the product and user experience based on observations and research, while Twitter aims to provide exclusive content and features that cater to the needs and preferences of its users.

Actionable Advice:

1. Continuously educate yourself about your product or platform. The more you know, the better equipped you will be to make informed decisions and deliver value to your users/customers.

2. Develop strong listening and observation skills. By actively listening to your team members and users, you can gain valuable insights and identify areas for improvement.

3. Embrace the supporting role. As an associate product manager, your responsibilities may not always be glamorous, but they are essential. Be diligent and proactive in handling these tasks, as they contribute to the overall success of the product or platform.


The role of an associate product manager and the recent developments at Twitter demonstrate the significance of understanding the product, paying attention to detail, and delivering value to users. By incorporating the advice mentioned above, aspiring associate product managers can enhance their skills and contribute effectively to their teams. Similarly, Twitter's new features showcase the platform's commitment to diversifying revenue streams and providing unique experiences for its users. As the landscape of product management and social media continues to evolve, the connection between the two realms becomes increasingly evident.


  1. "What Does an Associate Product Manager Do?", (Glasp)
  2. "Twitter reveals 'Super Follow' paid service, new groups feature, more at Analyst Day event - 9to5Mac", (Glasp)

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