The Hierarchy of Engagement: The Endgame for AI-generated Writing

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Glasp

Jul 10, 20233 min read

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The Hierarchy of Engagement: The Endgame for AI-generated Writing

In today's digital age, engagement has become a crucial factor for companies striving to succeed. The Hierarchy of Engagement is a concept that highlights the importance of growing engaged users, retaining them, and ultimately creating self-perpetuating products. As companies move up this hierarchy, their products become better, harder to leave, and generate virtuous loops that contribute to their success.

At the same time, AI-generated writing has been making waves in the media industry. Companies like BuzzFeed and CNET have experimented with AI to create personalized quizzes and generate SEO-optimized explainer articles. However, the use of AI in writing has raised concerns about accuracy, plagiarism, and the source of information.

To address these concerns, watermarking technology is expected to become a standard feature in AI-generated content provided by large AI companies. This technology aims to protect the reputation of these companies by allowing readers to identify AI-generated text. By discerning AI-generated text 80-90% of the time, users will have the option to avoid it using browser extensions.

While AI-generated junk content may fail, it is essential to consider the impact of AI on the economics of search engine optimization (SEO). AI-generated content changes the dynamics of SEO in a way that is unsustainable and self-cannibalizing. The AI-generated articles that manage to reach the top of search results are likely to be of decent quality because they are chosen and linked to by humans.

However, AI-generated content is not yet on par with human-written content in terms of personal, thoughtful, and voice-y writing. Human writers who publish content with a unique perspective and voice will continue to hold an advantage in engaging readers. Instead of relying solely on search engines like Google, readers may turn to AI platforms like ChatGPT for curated content that aligns with their interests and preferences.

While markets may not solve all the challenges posed by AI-generated content, they can help address the issue of junk AI content. The negative externalities associated with AI-generated content, such as plagiarism, can be mitigated through market dynamics. Media companies that fail to address these issues risk damaging their reputation and revenue, ultimately leading to a loss of readership.

It is important to note that using AI aids in writing is not inherently wrong. Writers have always utilized various tools and aids to enhance their work. As AI tools continue to evolve, the role of writers may change, but the human touch and the desire for content written by humans will always remain.

In conclusion, the Hierarchy of Engagement highlights the importance of growing engaged users, retaining them, and creating self-perpetuating products. AI-generated writing has the potential to disrupt the media industry, but it is still not on par with human-written content in terms of quality and personalization. Market dynamics and the desire for human-written content will continue to shape the future of AI-generated writing.

Actionable Advice:

  • 1. Embrace AI as a tool: Writers can embrace AI as a tool to enhance their writing process, but should focus on cultivating their unique voice and perspective that sets them apart from AI-generated content.
  • 2. Seek trusted sources: Readers should be wary of AI-generated content and seek out trusted sources that provide personal, thoughtful, and reliable information.
  • 3. Support ethical practices: Media companies should prioritize ethical practices when using AI-generated content, ensuring that plagiarism and inaccuracies are promptly addressed to maintain their reputation and readers' trust.

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