The Power of Smart Brevity and Why Decentralization Matters



Jul 06, 20234 min read


The Power of Smart Brevity and Why Decentralization Matters

Attention spans are shrinking, and reader habits are shifting in today's fast-paced digital world. With the constant barrage of messages and updates, people find themselves overwhelmed and under-informed. Long, impenetrable updates are often ignored, and the average time spent reading content is a mere 26 seconds. In such a short amount of time, our brains need to quickly determine if the content is relevant to us. If it fails to capture our attention within 17 milliseconds, we move on.

This is where the power of smart brevity comes in. By utilizing techniques such as white space, bolding, and bullets, we can break through the haze and deliver information more effectively. These techniques have been developed through extensive testing and insights from eye-tracking labs. The result is a 50% reduction in read times, on average.

The key to utilizing smart brevity is to focus on your audience and prioritize what they need to know. Cut out anything non-essential and get straight to the point. Summarize the most important detail in one sentence and make sure it is the first thing your readers see. Use tight sentences and muscular words to convey your message quickly. Short paragraphs, bolding, and bullets can also help pull your readers in and keep them engaged.

While smart brevity is effective in capturing attention and delivering information efficiently, it is important to understand the larger context in which we consume content. This is where the concept of decentralization comes into play. Decentralization is the idea that cryptonetworks align network participants to work together towards a common goal – the growth of the network and the appreciation of the token.

Centralized platforms, while initially attractive with their ability to recruit users and third-party complements, often become zero-sum games as they grow. They extract data from users and compete with complements over audiences and profits. This not only leads to disappointment but also compromises user privacy and control over their data.

Cryptonetworks, on the other hand, offer a decentralized alternative. These networks are built on top of the internet and use consensus mechanisms such as blockchains to maintain and update state. They incentivize participants through cryptocurrencies and ensure neutrality as they grow. The contract between cryptonetworks and participants is enforced through open-source code and mechanisms for "voice" and "exit."

However, current cryptonetworks face limitations in terms of performance and scalability. Over the next few years, the focus will be on addressing these limitations and building the infrastructure layer of the crypto stack. Once this is established, the energy will shift towards building applications on top of this infrastructure.

The rivalry between Wikipedia and its centralized competitor, Encarta, serves as an illustrative analogy. While Encarta initially had the upper hand in terms of product quality, Wikipedia's decentralized and community-governed ethos attracted a vibrant community of volunteer contributors. As a result, Wikipedia surpassed Encarta in popularity and eventually led to its shutdown.

Decentralized systems may start out half-baked, but under the right conditions, they can grow exponentially as they attract new contributors. The battle between centralized and decentralized systems in the next era of the internet ultimately comes down to who can build the most compelling products. To achieve this, decentralized platforms need to go through two phases of product-market fit – one with developers and entrepreneurs, and another with end-users. This two-stage process often leads to underestimation of the potential of decentralized platforms.

In conclusion, the power of smart brevity and the importance of decentralization cannot be underestimated in today's digital landscape. By utilizing techniques that capture attention and deliver information efficiently, we can overcome shrinking attention spans and deliver value to our audience. Moreover, embracing decentralization allows for the development of community-owned networks and a level playing field for developers, creators, and businesses. To make the most of these concepts, here are three actionable pieces of advice:

  • 1. Prioritize your audience: Focus on what your readers need to know, rather than what you want to say. Cut out non-essential information and get straight to the point.
  • 2. Utilize smart brevity techniques: Use techniques such as white space, bolding, and bullets to break through the haze and deliver information more effectively. Keep sentences tight and use muscular words to convey your message quickly.
  • 3. Embrace decentralization: Consider the benefits of decentralized platforms that provide a level playing field for developers, creators, and businesses. Explore the potential of cryptonetworks and their ability to align network participants towards a common goal.

By incorporating these principles into our communication and embracing the changing landscape of the internet, we can effectively engage our audience and build a more inclusive and decentralized digital ecosystem.


  1. "Axios HQ: The power of Smart Brevity", (Glasp)
  2. "Why Decentralization Matters", (Glasp)

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