By focusing on creating a library of timeless content, you are investing in your long-term success as a content writer. Timely content may generate immediate buzz and attention, but it fades quickly as new trends emerge. On the other hand, timeless content holds its value over time, attracting readers year after year.

Glasp

Glasp

Aug 16, 2023 β€’ 3 min read

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By focusing on creating a library of timeless content, you are investing in your long-term success as a content writer. Timely content may generate immediate buzz and attention, but it fades quickly as new trends emerge. On the other hand, timeless content holds its value over time, attracting readers year after year.

The allure of timely content lies in its ability to capitalize on the moment. It allows writers to tap into the current conversations and trends, which can lead to increased visibility and engagement. However, the lifespan of timely content is short-lived. Once the moment passes, it loses its relevance and becomes buried in the vast sea of content.

In contrast, timeless content has lasting power. It offers evergreen value that transcends the current trends and continues to attract readers long into the future. It becomes a part of your content library, building a strong foundation of valuable resources for your audience.

The problem with focusing solely on timely content is twofold. Firstly, it trains your brain to prioritize clicks and views over substance and building relationships with your readers. When you constantly chase the next viral topic, you may sacrifice the depth and quality of your content in favor of quick wins. This approach undermines your ability to establish yourself as a trusted authority in your niche.

Secondly, the pursuit of timely content deprives you of experiencing the benefits of compounding in your writing. Compounding refers to the exponential growth that occurs when content accumulates over time. Each timeless piece you add to your library becomes a building block that strengthens your overall body of work. As your library grows, so does your influence and visibility in the online space.

To measure your success as a content writer, shift your focus from individual pieces to the growth of your library as a whole. Instead of chasing fleeting moments of online fame, aim to create a collection of evergreen content that continues to attract readers year after year. This approach requires a long-term mindset and a commitment to consistently producing high-quality, valuable content.

Here are three actionable pieces of advice to help you build your content library:

  • 1. Identify timeless topics: Look for subjects that are relevant to your audience regardless of the current trends. Consider evergreen topics such as fundamental concepts, practical tips, and in-depth guides that provide long-lasting value.
  • 2. Conduct thorough research: To create timeless content, invest time in comprehensive research. Gather information from reputable sources, cite studies and statistics, and provide a well-rounded perspective on the topic. This thoroughness adds credibility to your work and ensures its longevity.
  • 3. Focus on storytelling: Weaving stories into your content makes it more engaging and memorable. Connect with your readers on an emotional level by incorporating personal anecdotes, case studies, or examples that illustrate the practical application of your ideas. This storytelling approach enhances the timeless nature of your content.

In conclusion, as a content writer, your focus should be on building a library of timeless pieces rather than chasing the fleeting moments of timely content. By investing in the long-term value of your work, you can establish yourself as a trusted authority and attract readers year after year. Remember, it's not just about what you know, but how you present it and the impact it has on your audience.

Resource:

  1. "Why You Believe The Things You Do", https://collabfund.com/blog/why-you-believe-the-things-you-do/ (Glasp)
  2. "Content Writers: Don’t Focus On Individual Pieces. Build Your Library", https://bettermarketing.pub/content-writers-dont-focus-on-individual-pieces-build-your-library-75ec2e4e665e (Glasp)

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