The Power of Value Propositions: A Tale of Three Men

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Jun 14, 2023 • 2 min read

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The Power of Value Propositions: A Tale of Three Men

Value propositions are a crucial aspect of any successful digital product, as highlighted in "3 Value Proposition Formulas for Your Digital Product." Similarly, the story of how three men launched the viral sensation TikTok, as recounted in "TikTokを爆誕させた、知られざる三人の男の物語 - テクノロジーだよ人間だよ," exemplifies the power of a strong value proposition. By examining the commonalities between these two texts, we can better understand the importance of value propositions and how they can drive success.

Firstly, both texts emphasize the need for a clear understanding of the target audience. In "3 Value Proposition Formulas for Your Digital Product," the author suggests identifying the specific problem your product solves for your target audience. Similarly, the creators of TikTok recognized the potential appeal of short-form videos to their target demographic of younger audiences. By focusing on their audience's needs and desires, both the digital product and TikTok's creators were able to tailor their value propositions to resonate with their target audience.

Secondly, both texts emphasize the importance of simplicity in conveying a value proposition. "3 Value Proposition Formulas for Your Digital Product" suggests using clear and concise language to describe the product's benefits. Similarly, TikTok's creators understood the appeal of a simple and user-friendly interface that would allow users to easily create and share short videos. By keeping their value proposition straightforward, both the digital product and TikTok were able to attract and retain users.

Finally, both texts recognize the importance of differentiation in standing out from competitors. "3 Value Proposition Formulas for Your Digital Product" suggests highlighting what sets your product apart from others in the market. Similarly, TikTok's creators recognized the potential appeal of their platform's unique features, such as the ability to easily add music to videos. By emphasizing their unique value proposition, both the digital product and TikTok were able to distinguish themselves from competitors and attract a loyal user base.

In conclusion, "3 Value Proposition Formulas for Your Digital Product" and "TikTokを爆誕させた、知られざる三人の男の物語 - テクノロジーだよ人間だよ" both highlight the importance of value propositions in driving success. By understanding your target audience, keeping your value proposition simple, and emphasizing what sets your product apart, you can create a compelling value proposition that resonates with users and drives growth. Whether you're launching a new digital product or looking to create the next viral sensation, a strong value proposition is key to success.

Resource:

  1. "3 Value Proposition Formulas for Your Digital Product", https://whizzoe.substack.com/p/3-value-proposition-formulas-for (Glasp)
  2. "TikTokを爆誕させた、知られざる三人の男の物語 - テクノロジーだよ人間だよ", https://kayabaakihiko.hatenablog.com/entry/2019/02/03/145344 (Glasp)

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