Designing for Maximum Growth: Combining Behavioral Science and User Experience

Glasp

Glasp

Jul 28, 20233 min read

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Designing for Maximum Growth: Combining Behavioral Science and User Experience

Introduction:

In today's competitive app market, designing a mobile app for maximum growth is crucial for success. By combining insights from behavioral science and user experience, app developers can create a seamless and engaging user journey that maximizes conversions and drives growth. In this article, we will explore key strategies and actionable advice to design mobile apps that not only attract users but also retain them for the long term.

1. Formulate a thesis about your target users:

To design an app that resonates with your audience, it's essential to identify the core use case and the type of users who have the most frequent and urgent need for your app. By formulating a clear thesis about your target users, you can create a tailored user experience that addresses their specific pain points and expectations.

2. Benchmark onboarding funnel and early retention curves:

Once you start acquiring users, it's crucial to identify your "best" users based on your thesis and analyze their behavior. By benchmarking their onboarding funnel and early retention curves, you can gain valuable insights into the effectiveness of your app's user journey. This data will help you identify any areas of improvement and make informed decisions to optimize your app's growth potential.

3. Eliminate friction points and increase immediate benefits:

Friction points within the user journey can hinder conversions and lead to user drop-off. By designing every call to action to seamlessly move users forward, you can ensure a consistent and intuitive experience. Additionally, incorporating immediate benefits, such as progress bars or forced choices, can create a sense of completion and increase user engagement. Behavioral science suggests that humans are more likely to take action when they feel closer to completing a task.

4. Leverage the power of referrals:

Referrals can be a powerful source of growth for your mobile app. Identify the best referral channels and focus on making the referral process valuable for both the referrer and the recipient. Consider incorporating double-sided incentives to encourage more referrals, but be mindful of profitability and the long-term value of acquired users. Temporary rewards can attract deal-seekers, so set clear expectations from the start.

5. Understand the social context:

To optimize growth, consider the social interactions surrounding your app that may not be captured within its functionality. Are there opportunities to integrate social elements that enhance the core experience of your product? By exploring these possibilities, you can tap into the social dynamics that drive user engagement and foster organic growth.

6. Design for behavior change:

When designing for behavior change, it's crucial to pick the specific behavior you want to drive and align your app's features and mental model accordingly. Focus on reducing barriers and increasing immediate benefits to encourage users to take the desired action. By understanding human tendencies to follow the path of least resistance and respond to immediate incentives, you can create a persuasive and effective user experience.

Conclusion:

Designing a mobile app for maximum growth requires a deep understanding of user behavior and the application of behavioral science principles. By formulating a clear thesis about your target users, optimizing the user journey, leveraging referrals, and designing for behavior change, you can create an app that not only attracts users but also drives long-term growth. Remember to regularly measure and analyze user behavior to identify areas for improvement and ensure your app is ready for growth.

Actionable Advice:

1. Identify your target users and tailor the user experience to their specific needs and pain points.

2. Continuously analyze user behavior to benchmark your app's performance and make data-driven decisions.

3. Eliminate friction points, increase immediate benefits, and leverage referrals to drive growth.

By incorporating these strategies and insights from behavioral science, you can design a mobile app that maximizes growth potential and provides a seamless and engaging experience for your users.

Resource:

  1. "This Is How You Design Your Mobile App for Maximum Growth", https://firstround.com/review/this-is-how-you-design-your-app-for-maximum-growth/ (Glasp)
  2. "How to use behavioral science to boost your conversion rates", https://www.lennysnewsletter.com/p/how-to-use-behavioral-science-to (Glasp)

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