Building an Engaged Audience: Combining Intimacy, Stance, and Consistency



Jul 18, 20233 min read


Building an Engaged Audience: Combining Intimacy, Stance, and Consistency


In today's media landscape, building an audience around a niche topic can be a challenging endeavor. However, there are individuals who have successfully navigated this path, such as Jarrett Carter, who has managed to create a loyal following. By examining Carter's approach and combining it with the concepts of Level 5 Leadership presented by Jim Collins, we can uncover key strategies for building an engaged audience around a niche topic.

1. Stay Intimately Connected to Your Topic:

One of the primary reasons for Carter's success is his deep understanding of his readers' experiences and interests. To effectively connect with your audience, it is crucial to stay up-to-date with industry trends and actively engage with your readers. By sharing personal perspectives and analysis, you can establish a sense of authenticity and relatability. This intimate relationship with your subject matter allows you to speak with a voice that resonates with your target audience.

2. Take a Stance on Your Topic:

Building an audience around a niche topic requires more than just providing information; it demands taking a strong stand on issues. Carter emphasizes the importance of being willing to annoy or affirm your audience. By presenting information in a thought-provoking manner, you can challenge their existing beliefs or affirm their convictions. This approach helps build communities around different ideas and fosters engagement. Remember, you don't have to be the sole source of information, but you should provide a unique and opinionated perspective.

3. Help Your Readers Know What to Expect:

Consistency plays a pivotal role in audience retention. While it is crucial to diversify your content, maintaining a consistent personality and delivery format is equally important. By allowing your readers to test-drive your writing style, they can develop a sense of familiarity and know what to expect. This builds trust and encourages continued engagement. Understanding your audience's preferences and delivering content that aligns with their expectations is key to building a loyal following.

Incorporating Level 5 Leadership:

Jim Collins' concept of Level 5 Leadership provides valuable insights into building an engaged audience around a niche topic. Level 5 leaders possess a unique blend of personal humility and unwavering determination. They prioritize the organization's purpose over personal gains, displaying ambition for the cause. Applying this concept to audience building, it becomes evident that the audience's interests and needs should be at the forefront. By focusing on delivering value and fostering a sense of community, Level 5 leaders can drive extraordinary results.


Building an engaged audience around a niche topic requires a multifaceted approach. By staying intimately connected to your subject matter, taking a stance on relevant issues, and providing consistency, you can foster trust and build a loyal following. Incorporating the principles of Level 5 Leadership, such as prioritizing the audience's needs and displaying unwavering determination, further strengthens your ability to create a thriving community. Remember, building an audience takes time and effort, but by implementing these actionable strategies, you can increase your chances of success.

Actionable Advice:

1. Continuously engage with your readers and stay updated on industry trends to maintain an intimate connection with your topic.

2. Take a strong stance on issues to provoke thought and build communities around different ideas.

3. Strive for consistency in your personality and delivery format to provide a familiar experience for your audience, fostering trust and engagement.


  1. "How Jarrett Carter successfully built an audience around a niche topic", (Glasp)
  2. "Jim Collins - Concepts - Level 5 Leadership", (Glasp)

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