How to Drive Growth: Insights from Newspicks and Celential.AI



Aug 10, 20233 min read


How to Drive Growth: Insights from Newspicks and Celential.AI

In today's digital landscape, driving growth and attracting new users is a constant challenge for businesses. Two successful companies, Newspicks and Celential.AI, have implemented unique strategies to achieve their growth goals. By examining their approaches, we can gain valuable insights into effective growth tactics.

One common point between Newspicks and Celential.AI is the use of compelling content to capture users' interest. Newspicks, a popular news app in Japan, leverages comments from well-known individuals to pique curiosity and convert readers into paid members. By incorporating these comments into their articles, they create a sense of social engagement and encourage users to explore further.

Similarly, Celential.AI, an AI-driven recruiting platform, has focused on providing battle-tested solutions to over 100 companies. By showcasing their success stories and highlighting their expertise, they establish trust and credibility in the industry. This approach attracts engineering candidates who are seeking reliable and proven solutions.

Another shared strategy is the emphasis on user engagement. Newspicks increased their active user rate by including both articles and comments in users' timelines. This integration allows users to discover not only the news but also the conversations around it, fostering a sense of community and encouraging active participation.

Celential.AI, on the other hand, utilizes data-driven insights to enhance user engagement. By displaying the total number of "Picks" (similar to likes or upvotes) an article has received, they create a sense of social proof and intrigue. Users are more likely to click on an article with a high Pick count, increasing their exposure to valuable content.

Both companies also prioritize personalization and user-centric experiences. Newspicks allows users to search for articles based on specific individuals, enabling them to find content that aligns with their interests and preferences. This customization enhances user satisfaction and encourages them to explore the platform further.

Celential.AI takes personalization a step further by tailoring their AI-driven recruiting solutions to the specific needs of each company. By understanding the unique challenges and requirements of their clients, they provide targeted and effective solutions, ensuring a higher success rate in candidate recruitment.

While these companies have implemented different growth strategies, they both recognize the importance of high-quality content. Newspicks continuously strives to provide captivating content that users want to see, employing various formats such as text, videos, real-life events, and books. This diversified approach keeps users engaged and expands their knowledge and understanding.

Celential.AI, on the other hand, focuses on delivering content that showcases their expertise in AI-driven recruiting. By sharing valuable insights and thought leadership through blog posts, whitepapers, and webinars, they position themselves as industry leaders and attract candidates and clients alike.

In conclusion, driving growth in today's competitive landscape requires a combination of compelling content, user engagement, personalization, and a deep understanding of the target audience. By learning from successful companies like Newspicks and Celential.AI, businesses can implement actionable strategies to achieve their growth goals.

Actionable Advice:

  • 1. Invest in high-quality content: Continuously provide captivating and valuable content that resonates with your target audience. Diversify your content formats to cater to different preferences and keep users engaged.
  • 2. Foster user engagement: Encourage active participation and create a sense of community by incorporating social elements such as comments, likes, or upvotes. Allow users to discover not only the content but also the conversations around it.
  • 3. Prioritize personalization: Tailor your offerings and experiences to the specific needs and preferences of your users or clients. Provide customized solutions that address their pain points and deliver tangible results.

By implementing these strategies, businesses can drive growth, attract new users, and establish themselves as industry leaders.


  1. "『Newspicks』から学ぶ16のグロース施策|Konosuke Nakajima|note", (Glasp)
  2. "Homepage - Celential.AI | AI-driven passive engineering candidate recruiting", (Glasp)

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