The Evolution of Social Media: Rediscovering the Social Graph and the Rise of the Curator Economy



Aug 28, 20234 min read


The Evolution of Social Media: Rediscovering the Social Graph and the Rise of the Curator Economy


In the ever-evolving landscape of social media, two significant trends are reshaping the way we interact and consume content: the rediscovery of the social graph and the rise of the curator economy. Facebook, as one of the pioneering internet companies, has played a pivotal role in these transformations. However, as the social graph becomes more complex and diluted, there is an emerging opportunity for new players to recreate a social graph focused on sharing content with real friends. Simultaneously, the curator economy fills the gap left by AI's limitations in fully understanding context and offers a solution to the overwhelming amount of information available.

The Complexity of the Social Graph:

Facebook's introduction brought about a significant shift in how users interacted with one another. Suddenly, there were multiple ways to engage, such as Facebook posts, direct messages, group interactions, photo sharing, and more. This complexity added layers to the social graph, enabling users to connect and communicate in various ways. However, this complexity also led to a dilution of the social graph, as users began broadcasting their posts to a wider audience beyond their close connections. As a result, there is now a demand for a new wave of "unbundlers" who can recreate a social graph that focuses on sharing content exclusively with real friends.

The Unbundling of the Social Graph:

The unbundling of the social graph presents an opportunity for new platforms to emerge and cater to the need for more intimate content sharing. By creating a social graph centered on sharing photos and moments with real friends, these platforms can provide a more focused and meaningful user experience. This unbundling allows users to regain control over their connections and create a more authentic and private digital environment. As the social graph continues to evolve, these unbundling efforts will shape the future of social media.

The Rise of the Curator Economy:

With the exponential growth of online content, finding relevant and valuable information has become increasingly challenging. This is where the curator economy comes into play. Curating content is not merely sorting through existing information but creating content itself. Artificial Intelligence (AI), despite its advancements, still struggles to fully comprehend the context of content, leading to the possibility of sharing harmful or inappropriate recommendations. The curator economy recognizes that information is more than just data; it is contextual data created for people.

The Value of Curation:

In a world flooded with information, curation provides a way to cut through the noise and deliver meaningful content. Curators, whether individuals or platforms, possess the ability to filter, analyze, and present information in a way that resonates with their audience. By curating content, they become trusted sources, guiding users towards valuable resources and saving them from the frustration of endless searches. The curator economy not only provides a solution to information overload but also fosters a sense of community as people connect through shared interests and curated content.

Actionable Advice:

  • 1. Embrace the Unbundling Trend: Consider exploring and engaging with platforms that focus on recreating the social graph for sharing content exclusively with your real friends. By participating in these communities, you can regain control over your connections and create a more intimate digital space.
  • 2. Become a Thoughtful Curator: Whether you're an individual or a brand, take advantage of the curator economy by curating content that aligns with your audience's interests. By providing valuable and relevant information, you can establish yourself as a trusted source and foster a sense of community.
  • 3. Seek Out Quality Curated Content: In the vast sea of information, prioritize quality curated content over random internet searches. Follow curators and platforms that resonate with your interests and rely on their expertise to discover valuable resources efficiently.


The evolution of social media has led to the rediscovery of the social graph, where new platforms aim to recreate the intimacy of content sharing with real friends. Simultaneously, the rise of the curator economy addresses the challenges posed by information overload, offering a solution through thoughtful curation. As users, we can embrace these trends by participating in unbundled social graph platforms and becoming thoughtful curators ourselves. By doing so, we can navigate the ever-expanding digital landscape more effectively and create meaningful connections through curated content.

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