The Startup Founder's Guide to Prioritizing and Growing a Company



Jul 11, 20234 min read


The Startup Founder's Guide to Prioritizing and Growing a Company

Starting a startup is no easy task. As a founder, you are faced with the challenge of deciding where to invest your time and resources. Making the right decisions can lead your company to success, while prioritizing the wrong things can spell disaster. In this article, we will explore the key priorities for startup founders and provide actionable advice to help you navigate these crucial decisions.

Choose a Key Metric and Focus on Growth

One of the first steps in prioritizing your startup is to choose a key metric to track and focus on making that metric grow. This metric should be a good objective measure of how your company is doing, especially in the eyes of potential investors. It is important to select a metric that you are confident you can increase.

When deciding what to do, choose activities that you believe will directly result in increased growth of your chosen metric. Prioritize features or initiatives that will impact a large number of users profoundly. Additionally, focus on building these features quickly and cost-effectively. By prioritizing the impact and speed of implementation, you can ensure that you are making the most of your limited resources.

Product/Market Fit and User Growth

In the early days of a startup, it is crucial to prioritize product/market fit. This means ensuring that you have a product that resonates with your target audience and solves a real problem for them. Before trying to scale or grow, aim to find 100 users who truly love your product. These early adopters will provide valuable feedback and insights to help you refine your offering.

Once you have achieved product/market fit, shift your focus to user growth. This will allow you to gather the necessary data from your customers to determine where to build depth and further enhance your product. Remember, user growth is the ultimate measure of success for your product. Keep tweaking and refining until you see explosive growth in your user base.

The Importance of Ambition and Dedication

Starting a company is often described as one of the hardest things to do. To succeed as a founder, you need to be ambitious, aggressive, and tough. It requires a level of dedication and commitment that few other endeavors demand. Great entrepreneurs are willing to work 24/7, dedicating themselves fully to their company's success.

Being a founder is like a vocation, a calling that requires unwavering focus and dedication. It's important to communicate this level of commitment to your loved ones and make them aware that your company dream takes precedence in your life. Surround yourself with like-minded individuals who share your passion and drive. Having a co-founder who is equally motivated and inspired can provide the support and energy you need to push through the challenges.

The Power of a Compelling Story

Behind every successful startup, there is usually a compelling and personal story that inspired its founders. When evaluating potential investments, venture capitalists often ask about the inspiration behind the company. A personal story can create a deep connection and evoke excitement, both for the founders and potential investors.

Persistence and Conviction

Ideas that may initially seem bad can turn into huge successes with persistence and conviction. The ability to stay committed to your idea, despite setbacks or doubts, is a key trait of successful founders. Remember that failure is a part of the journey, and even the most successful entrepreneurs have experienced their fair share of failures. It's the traits and qualities of the individual that investors look for, rather than a guaranteed outcome.

Focus on the Product and Users

Investors value founders who are laser-focused on their product, sometimes to the point of being perceived as rude or arrogant. This level of dedication and obsession with creating an exceptional product is what sets successful founders apart. However, it is important to strike a balance and avoid becoming over-opinionated about the idea itself. Investors are more interested in investing in great founders, rather than just great ideas.

Conclusion: Taking Action for Startup Success

As a startup founder, prioritizing the right activities and strategies is crucial for success. Here are three actionable pieces of advice to help you navigate the challenges:

1. Choose a key metric to track and focus your efforts on increasing its growth. Prioritize features or initiatives that will impact a large number of users profoundly.

2. Prioritize achieving product/market fit before focusing on user growth. Find 100 users who truly love your product and gather their feedback to refine and enhance your offering.

3. Stay committed to your idea and be persistent in the face of setbacks. Surround yourself with like-minded individuals who share your passion and drive.

Starting a startup is a challenging journey, but with the right priorities and a relentless dedication to your vision, you can pave the way for success.


  1. "Startup Priorities", (Glasp)
  2. "Ron Conway at Startup School SV 2014 - YouTube", (Glasp)

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