"15 Ideas That Will Shape Your View Of Building Products: Insights from Successful Entrepreneurs and Age-Related Entrepreneurship Trends"



Jul 28, 20235 min read


"15 Ideas That Will Shape Your View Of Building Products: Insights from Successful Entrepreneurs and Age-Related Entrepreneurship Trends"


In the fast-paced world of building products and entrepreneurship, it's crucial to stay ahead of the curve and adopt innovative ideas. This article explores 15 key concepts that can shape your perspective on product development and success. Additionally, we'll delve into an interesting trend regarding the age of entrepreneurs and how it relates to their chances of success.

1. Start with Why:

One of the most influential ideas in building products is the concept of starting with why. Understanding that people don't buy what you do, but rather why you do it, can revolutionize your approach to product development. By focusing on the underlying purpose and motivation behind your product, you can better connect with your target audience.

2. Pareto Principle:

The Pareto Principle, also known as the 80/20 rule, states that 80% of the effects come from 20% of the causes. Applying this principle to product development can help you prioritize and focus on the most impactful features or improvements. By identifying the vital few elements that drive the majority of user satisfaction or business growth, you can optimize your efforts.

3. Eating your own dogfood:

The concept of "eating your own dogfood" emphasizes the importance of using and experiencing your own product. By immersing yourself in the user's perspective, you gain valuable insights and can identify areas for improvement. This hands-on approach allows you to create a better user experience and build trust with your customers.

4. Velocity:

In product development, velocity refers to the speed and momentum at which you move towards your strategic goals. It's essential to align your efforts with your overall strategy and ensure that you're making progress in the right direction. By maintaining a consistent and focused velocity, you can stay on track and achieve your desired outcomes.

5. Second-order thinking:

While first-order thinking focuses on immediate cause-and-effect decision-making, second-order thinking encourages considering the long-term consequences. By asking "what happens next?" and evaluating the ripple effects of your decisions, you can anticipate challenges, seize opportunities, and make more informed choices.

6. Reversible vs. Irreversible decisions:

Differentiating between reversible and irreversible decisions is vital in product development. Reversible decisions, which can be easily changed later, should be made quickly and without perfect information. On the other hand, irreversible decisions are hard to change and require extensive information gathering and careful consideration. Understanding this distinction helps in making effective and efficient decisions.

7. Opportunity costs:

Every decision involves trade-offs, and opportunity costs refer to the value of the next best alternative forgone. Recognizing the opportunity costs involved in product development helps you prioritize and allocate resources effectively. By understanding what you're giving up, you can make more informed choices and optimize your outcomes.

8. Paradox of choice:

While offering a variety of options can be appealing, the paradox of choice suggests that too many options can overwhelm customers and lead to decision fatigue. To combat this, focusing on smarter defaults and presenting the right options at the right times can enhance the user experience and facilitate decision-making.

9. Inversion:

Inversion is a powerful mental model that involves thinking about problems and solutions from the opposite direction. Instead of solely focusing on why something will work, consider the reasons it won't. Additionally, try backcasting from your desired end goal, rather than forecasting from the current state. This approach helps identify potential pitfalls and develop robust strategies.

10. Probabilistic thinking:

Probabilistic thinking involves using logic and estimation to assess the likelihood of an event's outcome. By considering probabilities and potential outcomes, you can make more calculated decisions, manage risks effectively, and plan for contingencies. Incorporating probabilistic thinking enhances your ability to navigate uncertainties in product development.

11. Do things that don't scale:

Sometimes, focusing on manual and non-scalable processes can accelerate learning and provide valuable insights. Doing things that don't scale allows for a deeper understanding of your customers' needs and preferences. By investing time and effort upfront, you can optimize your product and scale more efficiently in the long run.

12. Secure the beachhead:

Securing a beachhead refers to establishing a strong foothold in a specific market segment before expanding further. By targeting a niche market and delivering exceptional value, you can build a loyal customer base and gain market traction. This approach minimizes risks and sets the foundation for future growth.

13. Vitamins vs. Painkillers:

Understanding the distinction between vitamins and painkillers is crucial in product positioning and selling. While vitamins provide supplementary benefits, painkillers address critical pain points and offer immediate relief. Identifying the real pain points your product solves, understanding the target audience, and effectively communicating the trigger that causes the problem can drive success.

14. Maslow's Hierarchy of Needs:

Maslow's Hierarchy of Needs is a psychological theory that outlines human motivations and priorities. Applying this framework to product development helps ensure that your product aligns with fundamental human needs and desires. By addressing these needs, you can create products that resonate with your target audience and drive engagement.

15. Theory of constraints:

The Theory of Constraints emphasizes identifying and managing bottlenecks or constraints that limit overall system performance. By identifying and addressing these constraints, you can optimize processes, improve efficiency, and maximize output. Understanding and mitigating constraints is crucial in product development to achieve optimal outcomes.

Actionable Advice:

1. Embrace the "Start with Why" concept and ensure that your product's purpose is well-defined and communicated.

2. Prioritize your efforts using the Pareto Principle to focus on the features or improvements that drive the most significant impact.

3. Apply probabilistic thinking to assess risks, make calculated decisions, and plan for uncertainties in your product development journey.


By incorporating these 15 ideas into your product development approach, you can gain valuable insights, optimize decision-making processes, and increase your chances of success. Remember to start with why, prioritize effectively, and think both critically and creatively. By embracing these concepts, you'll be well-equipped to navigate the ever-evolving landscape of building products and entrepreneurship.


  1. "15 Ideas That Will Shape Your View Of Building Products", https://productcoalition.com/15-ideas-that-will-shape-your-view-of-building-products-cfea0969e563 (Glasp)
  2. "成功起業家の平均年齢は45歳、高齢化で上がる可能性。長寿経済の台頭で期待されるシニア起業家の活躍(AMP[アンプ]) - Yahoo!ニュース", https://news.yahoo.co.jp/articles/9cf6114bc63f8525bae26c46bbcc5e56a49e8750?fbclid=IwAR1pDxVQOxislz8MIoBjqpZbUj-mjtCLPa5jT6ShJnxIx6trQ28g-3XOawc (Glasp)

Want to hatch new ideas?

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)