The Power of Curators and Founders: Monetizing Taste and Loving Customers in Web3



Sep 21, 20234 min read


The Power of Curators and Founders: Monetizing Taste and Loving Customers in Web3


In the ever-evolving landscape of the digital age, the concepts of curation and customer love have emerged as significant factors in the success of individuals and businesses. The rise of Web3 protocols has provided curators with new opportunities to monetize their taste, while founders who genuinely love their customers have witnessed their companies thrive. In this article, we will explore the potential of curators in the web3 era, the importance of founders' love for their customers, and how these two elements can shape the future of the digital realm.

The Curator Economy in Web3:

Curators play a vital role in the digital ecosystem by qualifying, filtering, and refining relevant content. They assist creators in growing their awareness and community, acting as the bridge between creators and their target audience. Traditionally, curators have not been able to monetize their influence, leaving them empty-handed despite their significant contributions. However, with the advent of Web3 protocols, curators now have the opportunity to leverage social tokens, which incentivize the curation process and provide rewards to both curators and creators. By integrating web3 curation and moderation protocols, platforms can enhance their content feeds and benefit from the expertise of curators.

The Power of Curation and Community Building:

In the realm of social content, the three C's - creation, curation, and consumption - hold immense importance. While the creator economy has witnessed explosive growth in recent years, curators have often been overlooked. Over 300 million curators worldwide have never earned a dime from their influence. However, curation is its own form of intertextuality, shaping the meaning of a text through the participation of new individuals. Curators create interest graphs, representing a network of individuals bound by shared public interests. Their social capital is earned through the process of qualifying, filtering, and refining relevant content. To scale curation effectively, it must be decentralized, and platforms should explore innovative ways to incentivize user-generated curation and content moderation. Additionally, creators can benefit greatly by leveraging curators to grow their communities and expand their reach.

Founders and the Power of Customer Love:

The success of a company lies in the love founders have for their customers. When founders genuinely love their customers, it creates an environment in which the company can thrive. Customers are more likely to be loyal, open to trying new products and features, and provide honest and frequent feedback. They become advocates, sharing positive experiences with their network. One can identify founders who love their customers by observing how they talk about them internally. Founders who know each customer by name, understand their reasons for using the product, and are aware of their long-term goals, demonstrate a deep connection. They view customers as friends rather than mere clients. The genuine excitement on their faces when discussing specific customers is a testament to their love and dedication.

The Importance of Love in Building a Successful Company:

Founders often run out of hope before they run out of money. One plausible explanation for this is that they lack enough care for their customers to maintain the willpower required to overcome the challenges of building something meaningful. Looking down on customers hinders the ability to create a successful company. Love motivates individuals to persevere through challenges that might otherwise lead them to give up. If founders focus on building for customers they genuinely love, they are more likely to push through and create products that address deep needs. Passion for building products or scaling businesses alone may not be sufficient. It is essential to remember that businesses ultimately serve customers - other humans who define the value of products and businesses. Without love for customers, dedicating over a decade to serving them becomes an uphill battle.

Actionable Advice:

  • 1. Embrace the Curator Economy: If you are a creator, recognize the value that curators bring to your content. Seek ways to collaborate and leverage their expertise to expand your community and reach.
  • 2. Incentivize User-Generated Curation: Platforms should explore innovative ways to reward and incentivize curators and content moderators. By decentralizing the curation process and offering incentives, platforms can tap into the vast potential of user-generated curation.
  • 3. Cultivate Love for Customers: Founders and businesses should prioritize developing genuine love for their customers. Take the time to understand their needs, goals, and aspirations. By building strong relationships and demonstrating care, founders can create an environment in which their companies can thrive.


The emergence of Web3 protocols has opened up new avenues for curators to monetize their taste, while founders who genuinely love their customers have witnessed remarkable success. By recognizing the value of curators and the power of customer love, individuals and businesses can shape the future of the digital realm. Embracing the curator economy, incentivizing user-generated curation, and cultivating love for customers are actionable steps that can lead to profound results. As we navigate the digital landscape, let us not forget the importance of human connection and the transformative power it holds in the web3 era.


  1. "Curator Economy: Monetizing Taste in Web3", (Glasp)
  2. "Founders and Customers: Love and Service", (Glasp)

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