The death of the newsfeed and how it relates to the use of social media platforms like Facebook and Twitter has been a topic of discussion. Facebook's newsfeed algorithm, which tries to curate content based on what users might want to see, has faced challenges in getting it right. On the other hand, Twitter offers opportunities for thought leadership and building personal brands.

The death of the newsfeed and how it relates to the use of social media platforms like Facebook and Twitter has been a topic of discussion. Facebook's newsfeed algorithm, which tries to curate content based on what users might want to see, has faced challenges in getting it right. On the other hand, Twitter offers opportunities for thought leadership and building personal brands.

Facebook's algorithmic feed is an attempt to show users content that they would be interested in, rather than a random sample of everything that is posted. However, getting the algorithm right is difficult, and people's desires and interests change over time. This has made Facebook an unreliable partner for various companies, including Zynga and newspapers. Facebook has to make subjective judgments about what people want to see, and this is an ongoing process that is not perfectible.

One of the problems with the newsfeed is that it focuses on what individuals want to see, rather than what their friends want or need them to see. In 1:1 chats, there is less overload because the dynamics of the conversation prevent it. However, when sharing content on the newsfeed, overload occurs because there is no algorithm to filter out irrelevant or uninteresting content. The solution could be to bundle what users want to share into one unit instead of many separate items, making the feed more manageable.

Twitter, on the other hand, offers a platform for thought leadership. Companies can use Twitter to share their ideas and beliefs, influencing the way people think and potentially impacting their purchasing decisions. Building a personal brand on Twitter can have a halo effect on the company, as it reminds followers that there are real people behind the brand. Personal branding can help build trust and create connections with the audience.

When using Twitter for marketing purposes, it is important to create platform-native content. Tailoring content specifically for Twitter can increase its effectiveness and engagement. This means that the content should be created with the platform's features and limitations in mind. Additionally, playing to the algorithm can be beneficial. Identifying top-performing topics and using proven tweet formats can increase the reach and engagement of tweets.

Social dynamics play a significant role in incentivizing engagement and amplification on Twitter. Mentioning and tagging other users in tweets can create social incentives for them to engage with the content and amplify it to their own followers. This can lead to increased visibility and reach for the original tweet.

Overall, the newsfeed on platforms like Facebook and the use of Twitter for thought leadership both have their challenges and opportunities. Understanding how the algorithms work and leveraging the features of each platform can help individuals and companies make the most out of their social media presence.

Actionable advice:

• 1. Bundle your content into one unit before sharing it on the newsfeed to make it more manageable and avoid overload.

• 2. Create platform-native content on Twitter to maximize engagement and reach.

• 3. Utilize social dynamics on Twitter by mentioning and tagging relevant users to incentivize engagement and amplification.

In conclusion, the death of the newsfeed and the use of Twitter for thought leadership are two separate but interconnected topics. Understanding the challenges and opportunities of each can help individuals and companies navigate the ever-changing landscape of social media. By adapting strategies and leveraging the features of these platforms, users can make the most out of their online presence and engage with their audience effectively.