Building Self-Esteem in Children: Empowering Them to Become Better Versions of Themselves

Alessio Frateily

Hatched by Alessio Frateily

Aug 19, 2023

3 min read


Building Self-Esteem in Children: Empowering Them to Become Better Versions of Themselves


In a world where children are constantly exposed to the dangers and influences of social media, it is crucial for parents to focus on building their self-esteem. By doing so, we can help them navigate through the challenges they face and become resilient individuals who are less likely to succumb to negativity. In this article, we will explore the importance of building self-esteem in children and how it is different from entitlement. Additionally, we will discuss the concept of marketing products as a means to help individuals become better versions of themselves.

The Power of Building Self-Esteem:

As parents, it is our responsibility to build our children up and reward them for their good behavior. While we cannot monitor them 24/7 or detach them entirely from the digital world, we can provide them with the tools to develop a healthy sense of self-worth. When children have a strong self-esteem, they are better equipped to handle challenges, make positive choices, and resist negative influences.

Differentiating Self-Esteem from Entitlement:

One of the challenges in building self-esteem is ensuring that it does not become synonymous with entitlement. To address this, it is essential to follow a balanced approach. Encouraging children to explore various activities and discover their strengths is crucial. By reacting positively and enthusiastically to their achievements, we can help them understand that they may not excel at everything, but they have unique talents and qualities that make them special.

The Importance of Personal Judgment:

Another aspect of building self-esteem is teaching children to rely on their own judgment and not be overly influenced by the opinions of others. By fostering a sense of independence and encouraging them to trust their instincts, we can help them develop a strong sense of self. This will protect them from falling prey to negative opinions and keep them focused on their own growth and development.

Marketing Products as Tools for Self-Improvement:

In the world of marketing, it has been proven that people do not just buy products; they buy better versions of themselves. Apple, for example, has mastered the art of marketing by focusing on the benefits their products bring to individuals' lives rather than just the features. By highlighting how their products can enhance productivity, creativity, and efficiency, Apple has successfully tapped into the desire for self-improvement.

Actionable Advice:

  • 1. Encourage exploration: Encourage your child to try various activities and discover their passions. By exposing them to a wide range of experiences, they can uncover their unique talents and build confidence in their abilities.
  • 2. Foster independence: Teach your child to trust their judgment and make decisions for themselves. Encourage critical thinking and problem-solving skills, allowing them to rely on their own instincts rather than seeking validation from others.
  • 3. Focus on personal growth: Emphasize the importance of personal growth and development rather than comparing themselves to others. Help them set personal goals and celebrate their achievements, no matter how small. By focusing on their own progress, they can build a strong sense of self-esteem.


Building self-esteem in children is crucial in today's digital age. By empowering them to become better versions of themselves, we can equip them with the tools to navigate through challenges and resist negative influences. It is essential to differentiate between self-esteem and entitlement, encouraging exploration, fostering independence, and focusing on personal growth. By doing so, we can raise resilient individuals who are confident in their abilities and less likely to be swayed by others' opinions. Remember, our children have the potential to be truly remarkable if we provide them with the support and guidance they need.

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