Creating Luck: Strategies for Success and Effective Sales Techniques

Alessio Frateily

Hatched by Alessio Frateily

Oct 20, 2023

3 min read


Creating Luck: Strategies for Success and Effective Sales Techniques


Luck is often seen as a random occurrence, but what if it's possible to position yourself in a way that captures more of it? In this article, we will explore different perspectives on luck and how you can actively create optimal conditions for lucky things to happen to you. We'll also delve into effective sales techniques that can help you guide potential customers towards closing deals.

1. The Concept of Luck Surface Area:

Jason Roberts coined the term "Luck Surface Area," which suggests that by doing more things and telling more people about it, you can increase your chances of encountering lucky opportunities. This approach embodies a more active attitude towards creating luck and aligns with the concept of a growth mindset.

2. Different Kinds of Luck:

There are various types of luck that can contribute to success. James Austin and Marc Andreesen categorized luck into four types: accidental luck, active luck, prepared luck, and magnetic luck. Each type highlights different approaches to creating luck, such as being open to serendipitous events, actively seeking opportunities through hustle, preparing the mind to spot chances others miss, and becoming the best at what you do to attract opportunities.

3. The Role of Action and Intention:

Taking action and having a clear intention play a significant role in creating luck. Just like a plant's success depends on where its seed lands, constantly moving around and exploring instead of staying put can increase your chances of stumbling upon something good. As Charles Kettering said, "I have never heard of anyone stumbling on something sitting down." By adopting extreme actions and keeping a dozen favorite problems in mind, you can increase the likelihood of serendipitous discoveries, as suggested by Richard Feynman.

4. Incorporating Emotional Intelligence in Sales:

In a different context, the effective sales techniques outlined in the Microsoft Word script emphasize the importance of emotional intelligence. By varying the tone of voice and using different tonalities, you can evoke emotional responses from potential customers, making the sales process more impactful. These tonalities include expressing care, creating mystery, emphasizing scarcity or certainty, demonstrating sincerity, appealing to reason, highlighting the obvious, and showing empathy.

Actionable Advice:

  • 1. Expand your Luck Surface Area: Do more things and share them with others. Be proactive in seeking opportunities and foster a growth mindset.
  • 2. Embrace Exploration and Prospecting: Actively explore new territories and consistently search for opportunities. Develop active habits and a strategic mindset to increase your chances of discovering lucky breaks.
  • 3. Enhance Emotional Intelligence in Sales: Experiment with different tonalities to engage potential customers emotionally. Practice active listening and address objections effectively.


Luck is not solely a matter of chance but can be influenced by our actions and mindset. By expanding our Luck Surface Area, embracing exploration and prospecting, and enhancing emotional intelligence in sales, we can increase our chances of creating luck and achieving success. Remember, luck is not just about being in the right place at the right time; it's about actively positioning ourselves for fortunate opportunities.

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