"Leadership Principles: Driving Success and Navigating the Changing Landscape of Ownership"

Alessio Frateily

Alessio Frateily

Mar 18, 20244 min read


"Leadership Principles: Driving Success and Navigating the Changing Landscape of Ownership"


In the ever-evolving world of business, speed matters. Leaders understand this fundamental principle and continuously strive to improve themselves, their teams, and their organizations. This article explores the core leadership principles that guide successful individuals and companies. It also delves into the changing landscape of ownership and the challenges posed by subscription-based models.

Leadership Principles

  • 1. Customer Obsession: Leaders start with the customer and work backwards, understanding that customer trust is paramount. While competitors may be important, leaders obsess over customers and work vigorously to earn and keep their trust.
  • 2. Ownership: Leaders are owners who think long-term and prioritize the overall success of the company over individual team goals. They act on behalf of the entire organization and never shy away from taking responsibility or saying, "That's not my job."
  • 3. Invent and Simplify: Leaders expect and encourage innovation and invention from their teams. They constantly seek ways to simplify processes and are not limited by the notion of "not invented here." They understand that being misunderstood for a period of time is often a sign of groundbreaking ideas.
  • 4. Are Right, A Lot: Successful leaders have strong judgment, good instincts, and seek diverse perspectives to make informed decisions. They are open to new possibilities and act to explore them.
  • 5. Learn and Be Curious: Leaders never stop learning. They seek new ideas from everywhere and are continuously curious about emerging trends and possibilities. They embrace calculated risk-taking and encourage their teams to do the same.
  • 6. Hire and Develop the Best: Leaders understand the importance of surrounding themselves with exceptional talent. They recognize and nurture potential in their teams and are not afraid to move talented individuals throughout the organization to foster growth.
  • 7. Insist on the Highest Standards: Leaders set relentlessly high standards for themselves and their teams. They continuously raise the bar and drive their teams to deliver high-quality products, services, and processes. They understand that thinking small is a self-fulfilling prophecy.
  • 8. Bias for Action: Leaders prioritize action and understand that many decisions and actions are reversible. They encourage calculated risk-taking and value resourcefulness, self-sufficiency, and invention.
  • 9. Frugality: Leaders accomplish more with less and understand that constraints breed creativity. They encourage their teams to find innovative solutions within limited resources.
  • 10. Earn Trust: Leaders operate with integrity and strive to earn the trust of their teams, customers, and stakeholders. They listen attentively, speak candidly, and treat others respectfully.

Ownership in the Digital Age

As technology advances, ownership is taking on new dimensions. Subscription-based models, such as the Instant Ink program for printers, are blurring the lines of ownership. Consumers pay a monthly fee based on the number of pages printed, regardless of whether they print or not. This raises concerns about control and ownership rights over physical objects.

The rise of digital subscriptions and software updates has given tech companies unprecedented power over consumers. For example, Tesla released a software update to temporarily increase battery life during a hurricane. While this was seen as a positive move at the time, it highlighted the control that tech companies have over physical products and the potential for manipulation.

Actionable Advice

  • 1. Embrace Change and Continuously Learn: In a rapidly changing world, leaders must embrace change and continuously update their knowledge and skills. Stay curious, seek diverse perspectives, and be open to new ideas.
  • 2. Foster a Culture of Innovation: Encourage your team to think outside the box, embrace calculated risk-taking, and simplify processes. Celebrate and reward innovation, even if it leads to temporary misunderstandings.
  • 3. Prioritize Trust and Integrity: Build trust with your team and stakeholders by operating with integrity, listening attentively, and treating others respectfully. Trust is the foundation for successful leadership and collaboration.


Leadership principles guide successful individuals and organizations in their pursuit of excellence. By focusing on customer obsession, ownership, innovation, and trust, leaders can navigate the changing landscape of ownership and drive success in the digital age. Embracing change, fostering innovation, and prioritizing trust will position leaders and their teams for success in an ever-evolving business environment.

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