The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023: Incorporating Stories into Data

Gina Martinez

Gina Martinez

Jan 20, 20244 min read


The Top 7 Digital Media Trends CMOs Need to Keep Up With in 2023: Incorporating Stories into Data

In the ever-evolving digital landscape, Chief Marketing Officers (CMOs) face the challenge of staying ahead of the latest trends. As we approach 2023, it is crucial for CMOs to be aware of the following seven media trends to effectively reach their target audience and drive business growth.

  • 1. Rise of Connected TV: By the end of 2023, an estimated 87% of US households will be using connected TV. This surge in popularity necessitates a shift in advertising strategies for CMOs. It is important to include traditional TV commercials alongside digital ads optimized for connected TV platforms. Collaborating closely with media partners to identify effective ad formats and placements is key to reaching the target audience on these platforms.
  • 2. Increased Focus on Privacy and Data Regulation: As data breaches and privacy concerns continue to make headlines, consumers are becoming more cautious about sharing their personal information. CMOs must prioritize privacy and data regulation to maintain consumer trust. Implementing transparent data practices and obtaining explicit consent from consumers will be crucial in the coming years.
  • 3. Emergence of 5G Technology: The rollout of 5G technology will revolutionize the digital landscape. With faster speeds and lower latency, CMOs need to consider how this technology can enhance their marketing strategies. 5G opens up new possibilities for immersive experiences and real-time interactions, allowing for more engaging campaigns that resonate with consumers.
  • 4. Growth of Influencer Marketing: Influencer marketing has seen steady growth and is expected to continue its rise in 2023. Brands are increasingly partnering with social media influencers to promote their products or services. CMOs should explore how they can leverage influencer marketing to reach new audiences and build brand awareness. Careful selection of the right influencers and measuring the effectiveness of campaigns is essential for success in this space.
  • 5. Expansion of Voice Search and Virtual Assistants: Voice search and virtual assistants are becoming integral parts of consumers' daily lives. CMOs must optimize their content and ads for voice search, ensuring that their brand is easily discoverable in this rapidly growing segment. Developing personalized and interactive experiences through virtual assistants can also create meaningful connections with consumers.
  • 6. Importance of Cross-Channel Marketing: In a world where consumers engage with brands across various channels, CMOs must adopt a cross-channel marketing approach. Seamlessly integrating messaging and experiences across different platforms and devices will enable brands to deliver a cohesive and personalized customer journey. This holistic approach is vital for capturing and retaining consumer attention.
  • 7. Emergence of Extended Reality (XR): Extended Reality (XR), encompassing virtual reality, augmented reality, and mixed reality, is set to make a significant impact in the coming years. CMOs should explore the potential of XR to create immersive and memorable brand experiences. From virtual product try-ons to augmented reality advertising, XR offers exciting opportunities for brands to engage with consumers in innovative ways.

To effectively communicate these trends and make a lasting impact, CMOs need to go beyond presenting cold statistics and numbers. Translating data into compelling stories is the key to capturing the hearts and minds of their audience. As the saying goes, "one death is a tragedy, a million deaths is a statistic."

For instance, instead of simply stating that driving a Prius saves 50% on gas compared to a standard fuel-efficiency car, CMOs can paint a vivid picture. By replacing their car with a Prius, individuals can save enough money in a month to enjoy a fancy dinner date. In six months, their savings would cover a weekend getaway, and in a year, it would cover their annual gym membership. These stories personalize the savings and make the numbers tangible and relatable.

To make numbers more meaningful, CMOs can also convert them into ratios, percentages, and inverses to provide different perspectives. Additionally, considering the long-term impact of a change and comparing it to categories that people intuitively understand can help grasp the significance of the numbers.

In conclusion, staying ahead of digital media trends is crucial for CMOs in 2023. Incorporating stories into data is a powerful way to bring statistics to life and make them resonate with the audience. By understanding and embracing trends such as the rise of connected TV, increased focus on privacy and data regulation, the emergence of 5G technology, the growth of influencer marketing, the expansion of voice search and virtual assistants, the importance of cross-channel marketing, and the emergence of extended reality (XR), CMOs can position their brands for success in the evolving digital landscape.

Actionable Advice:

  • 1. Embrace storytelling: Translate data into compelling stories that resonate with your audience and make the numbers tangible and relatable.
  • 2. Personalize the impact: Connect the savings or benefits of your product or service to concrete actions or experiences that individuals can enjoy.
  • 3. Think long-term and compare: Consider the long-term impact of a change and compare it to categories that people intuitively understand, making the numbers more meaningful.

Remember, numbers mean nothing if they are not translated into stories that captivate and inspire.

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