The Power of Feedback and Google's Triumph in the Search Engine War

Gina Martinez

Gina Martinez

Dec 23, 20234 min read


The Power of Feedback and Google's Triumph in the Search Engine War


Feedback plays a crucial role in personal and professional growth. However, when it comes to giving feedback, our tendency to make assumptions and jump to conclusions can hinder its effectiveness. The Situation-Behavior-Impact (SBI™) tool, developed by the Center for Creative Leadership, offers a solution by removing judgement from feedback and ensuring clarity. In this article, we will explore the power of feedback and how Google emerged as the dominant force in the search engine war.

The Importance of Feedback:

Feedback serves as a valuable tool for personal and professional development. It provides individuals with insights into their strengths and areas for improvement. However, the way feedback is delivered can greatly impact its effectiveness. When we perceive someone's behavior negatively, it becomes challenging to remain objective and provide constructive feedback. This is where the SBI™ tool comes into play.

SBI™: Removing Judgement from Feedback:

The SBI™ tool follows a structured approach that helps remove judgement from feedback, making it clearer and more impactful. It consists of three key elements: Situation, Behavior, and Impact.


The first step in the SBI™ tool is to objectively describe the situation in which the observed behavior occurred. By focusing on the facts and specific context, we avoid making assumptions and allow the recipient to better understand the feedback.


The second step involves describing the behavior that was observed. It is crucial to focus on the specific actions or words used, rather than making subjective interpretations. This helps the recipient gain a clear understanding of the behavior being addressed.


The final step is to communicate the impact of the behavior on oneself or others. By explaining how the behavior affected the team, project, or individual, we provide valuable insights that can lead to positive change. The impact should be described in terms of observable outcomes rather than personal opinions.

Google's Triumph in the Search Engine War:

Now let's shift our focus to Google's journey to becoming the dominant force in the search engine war. How did they manage to outshine their competition and emerge as the preeminent search engine?

In the early days of the internet, several search engines vied for user attention. Yet, Google's success can be attributed to a combination of factors. The first factor was their commitment to delivering highly relevant search results. Unlike other search engines, Google's algorithms prioritized quality and accuracy, providing users with the most relevant information.

Another key factor was Google's simple and intuitive user interface. While other search engines cluttered their pages with ads and unnecessary features, Google focused on simplicity. This allowed users to find what they were looking for quickly and efficiently.

Furthermore, Google's continuous innovation and introduction of new features, such as Google Maps and Google Images, further solidified their dominance. These additions enhanced the user experience and provided users with more reasons to choose Google over its competitors.

Actionable Advice:

  • 1. Embrace the SBI™ tool: Incorporate the SBI™ tool into your feedback process to ensure clarity and objectivity. By removing judgement and focusing on specific situations, behaviors, and impacts, your feedback will be more impactful and conducive to growth.
  • 2. Prioritize relevance and user experience: Just as Google prioritized delivering relevant search results and a user-friendly interface, focus on providing value and a seamless experience to your customers or clients. Strive for continuous improvement and innovation to stay ahead of the competition.
  • 3. Simplify and streamline: Avoid cluttering your products, services, or processes with unnecessary features or complexities. Embrace simplicity and prioritize ease of use. This will not only enhance user experience but also increase efficiency and effectiveness.


Feedback is a powerful tool for personal and professional growth, but its effectiveness depends on how it is delivered. By adopting the SBI™ tool, we can provide feedback that is clear, objective, and impactful. Similarly, Google's triumph in the search engine war can be attributed to their commitment to relevance, simplicity, and continuous innovation. By incorporating these principles into our own endeavors, we can strive for success and emerge as dominant forces in our respective fields.


  1. "Situation-Behavior-Impact", (Glasp)
  2. "#TBT: Why Google Won the Search Engine War", (Glasp)

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