The Power of Feedback and SEO Audits: Finding Clarity and Optimization

Gina Martinez

Gina Martinez

Jan 06, 20243 min read


The Power of Feedback and SEO Audits: Finding Clarity and Optimization


In both the world of feedback and search engine optimization (SEO), clarity and optimization play crucial roles. The Situation-Behavior-Impact (SBI™) tool developed by the Center for Creative Leadership helps remove judgement from feedback, while performing an SEO audit ensures that websites are optimized for search engines. By exploring these two seemingly different areas, we can uncover common points and actionable advice for improvement.

Removing Judgement from Feedback:

When giving feedback, it is easy to jump to conclusions and make assumptions about someone's behavior. This can hinder our ability to provide objective feedback. The SBI™ tool offers a structured approach to feedback, focusing on the situation, behavior, and impact. By separating the person from their actions, we can provide clearer and more constructive feedback. This tool reminds us to remove judgement and focus on the specific actions and their impact.

Similarly, in SEO audits, it is important to separate the content from its performance. Duplicate content can confuse search engines and lead to indexation issues. Just as we separate the person from their behavior in feedback, we should separate the content from its duplications in SEO audits. By identifying and addressing duplicate content, we can optimize our website for search engines and improve visibility.

Optimizing for Search Engines:

Keyword cannibalization is a common issue in SEO audits. It occurs when a website owner focuses their efforts on ranking for a particular keyword across multiple pages. However, this can lead to Google disregarding the other pages and only recognizing the best one for that keyword. To avoid keyword cannibalization, it is important to consolidate similar content and ensure that each page targets a unique keyword or topic. This optimization strategy allows search engines to understand the relevance of each page and improve overall visibility.

Actionable Advice:

1. When giving feedback, use the SBI™ tool to remove judgement and focus on specific behaviors and their impact. This will make the feedback more objective and constructive, fostering growth and development.

2. In SEO audits, prioritize addressing duplicate content. By consolidating similar content or rephrasing it to be unique, you can avoid confusion and improve your website's indexation and visibility.

3. Be mindful of keyword cannibalization. Ensure that each page targets a unique keyword or topic, allowing search engines to recognize the relevance and value of each page. This optimization strategy will enhance your website's visibility and organic traffic.


Feedback and SEO audits may seem like unrelated areas, but they share common principles of clarity and optimization. By using the SBI™ tool in feedback, we can remove judgement and provide clearer, more constructive feedback. In SEO audits, optimizing for search engines by addressing duplicate content and keyword cannibalization improves visibility and organic traffic. By implementing these actionable advice, we can foster growth in both personal and digital realms.


  1. "Situation-Behavior-Impact", (Glasp)
  2. "How to Perform an SEO Audit: The Complete Guide", (Glasp)

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