an try a different approach. Instead of trying to convince someone that they should care about your idea or solution, ask them why they think it didn't work before. This shifts the focus from your pitch to their perspective and opens up a conversation. Maybe they had valid concerns or encountered obstacles that can be addressed. By acknowledging their previous experience and showing a willingness to learn from it, you can build trust and credibility. It also allows you to gather valuable insights and feedback that can help you refine your approach. So instead of trying to convince someone that they should care, listen to why they don't and use that as an opportunity to learn and improve.

Gina Martinez

Gina Martinez

Jul 23, 20233 min read

0

an try a different approach. Instead of trying to convince someone that they should care about your idea or solution, ask them why they think it didn't work before. This shifts the focus from your pitch to their perspective and opens up a conversation. Maybe they had valid concerns or encountered obstacles that can be addressed. By acknowledging their previous experience and showing a willingness to learn from it, you can build trust and credibility. It also allows you to gather valuable insights and feedback that can help you refine your approach. So instead of trying to convince someone that they should care, listen to why they don't and use that as an opportunity to learn and improve.

Incorporating feedback and iterating on ideas is crucial for success. It's important to remember that failure is not the end, but rather a stepping stone towards improvement. Instead of getting discouraged when someone says they've seen it before and it didn't work, use it as a chance to reflect on what can be done differently. Maybe there were flaws in the execution or the market wasn't ready at that time. By analyzing past failures and learning from them, you can increase your chances of success in the future.

Now, let's dive into some actionable advice to help you give your stats and numbers real value and life by creating a story that resonates with your audience:

  • 1. Connect with emotions: Numbers and statistics may be impressive, but they don't evoke emotions. To truly engage your audience, you need to connect your data to real stories and experiences. Instead of just presenting numbers, tell a story that highlights the impact and benefits of your solution. For example, if your product saves people time, share a story of how it allowed someone to spend more quality time with their family or pursue their passion.
  • 2. Personalize the benefits: People are more likely to care about something if they can see how it directly benefits them. When presenting your stats and numbers, make sure to emphasize the personal gains your audience can achieve. For instance, if your solution saves money, showcase how much they can save in a year and what they can do with that extra money. By making it relatable and tangible, you create a stronger connection with your audience.
  • 3. Paint a long-term vision: While immediate benefits are important, people also want to see the long-term impact of their actions. When presenting your numbers, think about how they can be scaled up over time to create a bigger impact. Show how sticking with the change for weeks, months, or even years can lead to significant outcomes. This helps your audience see the value and sustainability of your solution.

In conclusion, it's not enough to simply throw numbers and statistics at your audience. To truly make an impact, you need to turn those numbers into compelling stories that resonate with people on an emotional level. By connecting your data to real-life scenarios, personalizing the benefits, and painting a long-term vision, you can give your stats and numbers the value and life they deserve. Remember, the key question to answer is why should people care, and by creating meaningful narratives, you can provide the answer they're looking for.

Resource:

  1. "We're using numbers wrong", https://www.productlessons.xyz/article/data-storytelling-examples (Glasp)
  2. "For when someone says “I’ve seen this before, it didn’t work” — D'Arcy Coolican", https://www.darcycoolican.com/blog/ideamaze (Glasp)

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