an learn from the mistakes of others.

Gina Martinez

Gina Martinez

Aug 15, 20234 min read


an learn from the mistakes of others.

Copywriting is a skill that requires a deep understanding of human psychology and the ability to craft persuasive and compelling messages. It's not enough to simply put words on a page; copywriters must be able to connect with their audience on an emotional level and convince them to take action. This is where copywriting formulas come in handy.

Copywriting formulas provide a framework for crafting effective copy that resonates with readers and compels them to take the desired action. By following these formulas, copywriters can create persuasive and engaging content that drives results. In this article, we will explore 10 successful copywriting examples and explain the copywriting formulas behind them.

One of the most effective copywriting formulas is the Problem-Agitate-Solution (PAS) formula. This formula involves identifying a problem that the reader is experiencing, agitating that problem to increase the reader's desire for a solution, and then providing the solution. This copywriting formula is often used in sales pages and landing pages to convince readers to purchase a product or sign up for a service.

For example, let's say you're selling a weight loss program. You could start by identifying the problem that your audience is facing, such as struggling to lose weight and feeling unhappy with their appearance. Next, you would agitate this problem by highlighting the negative consequences of not taking action, such as decreased self-confidence and increased risk of health issues. Finally, you would provide the solution by introducing your weight loss program and explaining how it can help the reader achieve their goals.

Another effective copywriting formula is the AIDA formula, which stands for Attention, Interest, Desire, and Action. This formula is commonly used in advertising and email marketing to grab the reader's attention, build interest in the product or service, create a desire for it, and prompt the reader to take action.

For instance, let's say you're writing a sales email for a new product. You could start by grabbing the reader's attention with a catchy subject line or opening sentence. Then, you would build interest by highlighting the unique features and benefits of the product. Next, you would create a desire for the product by explaining how it can solve a problem or improve the reader's life. Finally, you would prompt the reader to take action by including a clear call-to-action, such as "Click here to buy now."

In addition to these formulas, there are several other copywriting techniques that can help you create persuasive and engaging content. One such technique is storytelling. By telling a story, you can captivate your audience and make your message more relatable and memorable. Stories have the power to evoke emotions and create a connection with readers, making them more likely to take action.

For example, instead of simply listing the features of your product, you could tell a story about how it has transformed the lives of your customers. By sharing real-life examples and testimonials, you can demonstrate the value and effectiveness of your product in a way that resonates with your audience.

In conclusion, copywriting is a powerful tool that can drive results and increase conversions. By using copywriting formulas and techniques, you can create persuasive and engaging content that resonates with your audience and compels them to take action. Whether you're writing a sales page, an email, or a social media post, these formulas and techniques can help you craft compelling copy that gets results.

Before we wrap up, here are three actionable advice to improve your copywriting skills:

  • 1. Understand your audience: Take the time to research and understand your target audience. What are their pain points, desires, and motivations? By understanding your audience, you can tailor your copy to their needs and effectively communicate the value of your product or service.
  • 2. Test and optimize: Copywriting is not a one-size-fits-all approach. Different audiences respond to different messages, so it's important to test and optimize your copy. Use A/B testing to compare different headlines, calls-to-action, and copywriting techniques to see what resonates best with your audience.
  • 3. Study successful copywriters: Learn from the best in the industry by studying successful copywriters and analyzing their techniques. What strategies do they use? How do they structure their copy? By studying and emulating successful copywriters, you can improve your own skills and achieve better results.

Incorporating these three pieces of advice into your copywriting practice can help you become a more effective and persuasive copywriter. Remember, copywriting is both an art and a science, and with practice and dedication, you can master this skill and achieve success in your marketing efforts.


  1. "10 Successful Copywriting Examples with Copywriting Formulas Explained - SocialBee", (Glasp)
  2. "For when someone says “I’ve seen this before, it didn’t work” — D'Arcy Coolican", (Glasp)

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