"#TBT: Why Google Won the Search Engine War"

Gina Martinez

Gina Martinez

Nov 16, 20233 min read


"#TBT: Why Google Won the Search Engine War"


In today's Throwback Thursdays column, we delve into the rise of Google as the leading search engine in the world. We will explore the factors that contributed to Google's dominance and highlight the significance of identifying your keys to victory, as shared by Jeremy Enns in his insightful article on creative success.

The Emergence of Google:

Google's ascension as the preeminent search engine can be attributed to several key factors. First and foremost, Google's founders, Larry Page and Sergey Brin, revolutionized the search engine landscape by introducing an algorithm called PageRank. This algorithm ranked search results based on the relevance and popularity of web pages, providing users with more accurate and reliable search results.

Furthermore, Google's commitment to delivering an exceptional user experience played a crucial role in its success. The search engine's minimalist design and lightning-fast performance set it apart from its competitors, enabling users to find the information they needed quickly and efficiently. Google's dedication to constantly improving its search algorithms and introducing new features further solidified its position as the go-to search engine for millions of users worldwide.

Identifying Your Keys to Victory:

Jeremy Enns, in his article on creative success, emphasizes the importance of identifying your keys to victory. Whether you are a new or experienced creator, understanding where to focus your efforts is crucial for achieving success. Enns suggests that by identifying your strengths, passions, and unique value proposition, you can gain clarity and direction in your creative pursuits.

Enns' insights align with Google's approach to dominating the search engine war. Google identified its key strengths, such as its algorithmic superiority and commitment to user experience, and capitalized on them to gain a competitive advantage. By understanding and leveraging their unique selling points, Google was able to separate itself from the competition and establish itself as the industry leader.

Actionable Advice:

  • 1. Discover Your Strengths: Take the time to reflect on your strengths and skills. Identify what sets you apart from others and how you can leverage these attributes to excel in your chosen field.
  • 2. Define Your Passion: Understand what truly drives you and fuels your creativity. By aligning your work with your passions, you are more likely to find fulfillment and achieve long-term success.
  • 3. Embrace Your Unique Value Proposition: Determine what makes you different from others in your industry. Emphasize and amplify these unique qualities to stand out from the crowd and attract your target audience.


Google's triumph in the search engine war can be attributed to a combination of factors, such as its revolutionary algorithm, commitment to user experience, and relentless pursuit of innovation. By understanding their keys to victory and capitalizing on their strengths, Google emerged as the dominant force it is today.

As creators, we can learn from Google's success by identifying our own keys to victory. By recognizing our strengths, passions, and unique value proposition, we can find inspiration and direction in our creative pursuits. So, take the time to discover what sets you apart, define your passion, and embrace your uniqueness. By doing so, you will accelerate your creative success and make a lasting impact in your chosen field.


  1. "#TBT: Why Google Won the Search Engine War", https://www.searchenginepeople.com/blog/125-why-google-won.html (Glasp)
  2. "How to Identify Your Keys to Victory (And How They’ll Accelerate Your Creative Success) - Jeremy Enns", https://jeremyenns.com/2021/11/keys-to-victory/?ck_subscriber_id=2100208664 (Glasp)

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