The wedding industry has long been criticized for its lack of inclusivity, but it seems that times are finally changing. In recent years, there has been a noticeable shift towards inclusivity, with many wedding professionals and businesses taking steps to ensure that everyone feels represented and welcome on their special day.

Gina Martinez

Gina Martinez

Jul 12, 20233 min read

0

The wedding industry has long been criticized for its lack of inclusivity, but it seems that times are finally changing. In recent years, there has been a noticeable shift towards inclusivity, with many wedding professionals and businesses taking steps to ensure that everyone feels represented and welcome on their special day.

One of the key trends in the wedding industry is the move towards more diverse and authentic content. Wedding professionals have realized that couples want to see themselves represented in the magazines, blogs, and social media accounts that they turn to for inspiration. As a result, there has been a growing demand for wedding content that features couples of all races, genders, and sexual orientations.

This trend towards inclusivity is not only beneficial for couples, but also for business owners. By embracing diversity and showcasing a range of couples in their marketing materials, wedding professionals are able to attract a broader customer base. They are also able to position themselves as leaders in the industry, showing that they are committed to creating a welcoming and inclusive environment for all couples.

A prime example of this shift towards inclusivity is the rise of microinfluencers in the wedding industry. These are individuals who may not have a massive following, but who have a dedicated and engaged audience. Microinfluencers are often seen as more authentic and relatable, making them the perfect choice for brands looking to connect with diverse audiences.

Corey Smock, VP of business development at creator marketing agency Cycle, explains that microinfluencers are generally more open to longer-term partnerships. This means that they can deliver more content than a larger influencer would potentially provide to a brand. This not only allows brands to showcase a variety of couples and wedding styles, but it also helps to foster a sense of authenticity and realness in their marketing efforts.

However, it is important for brands to remember that making influencers feel valued is crucial in building longer-term partnerships. Smock highlights that the influencer industry can sometimes become too transactional, with brands treating influencers as nothing more than a means to an end. To truly build meaningful and authentic relationships with influencers, brands need to take the time to connect with them on a personal level and show genuine appreciation for their work.

In conclusion, the wedding industry is undergoing a significant transformation towards inclusivity. Brands are recognizing the importance of showcasing diverse couples and are turning to microinfluencers to help them achieve this goal. By embracing authenticity and building genuine relationships with influencers, brands can position themselves as leaders in the industry and create a welcoming environment for all couples.

Actionable advice:

  • 1. Embrace diversity in your marketing materials: Make a conscious effort to showcase couples of different races, genders, and sexual orientations. This will help to attract a broader customer base and show that you are committed to inclusivity.
  • 2. Partner with microinfluencers: Consider working with microinfluencers who have a dedicated and engaged audience. These influencers are often seen as more authentic and relatable, and can help you connect with diverse audiences.
  • 3. Build genuine relationships with influencers: Take the time to connect with influencers on a personal level and show genuine appreciation for their work. This will help you build longer-term partnerships and create a sense of authenticity in your marketing efforts.

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