Consistency is key when it comes to digital marketing. In order to create a competitive advantage for your business, it is important to maintain a consistent presence in your digital marketing campaigns. This means consistently delivering your message, consistently engaging with your target audience, and consistently measuring the effectiveness of your campaigns.

Consistency is key when it comes to digital marketing. In order to create a competitive advantage for your business, it is important to maintain a consistent presence in your digital marketing campaigns. This means consistently delivering your message, consistently engaging with your target audience, and consistently measuring the effectiveness of your campaigns.

One of the biggest trends that CMOs need to keep up with in 2023 is the rise of connected TV. With an estimated 87% of US households using connected TV by the end of 2023, it is crucial for CMOs to optimize their advertising strategies for this platform. This includes incorporating traditional TV commercials as well as digital ads that are specifically tailored for connected TV platforms. CMOs should also work closely with their media partners to identify the most effective ad formats and placements for reaching their target audience on these platforms.

Another important trend for CMOs to be aware of in 2023 is the increased focus on privacy and data regulation. With the rise of data breaches and concerns over personal information, consumers are becoming more cautious about sharing their data. CMOs need to ensure that their digital marketing campaigns are compliant with privacy regulations and that they are transparent about how customer data is being used. Building trust with consumers is essential in today's digital landscape.

The emergence of 5G technology is also set to have a significant impact on digital marketing in 2023. With faster internet speeds and improved connectivity, 5G will enable more immersive and interactive experiences for users. CMOs should consider how they can leverage 5G technology to enhance their digital marketing campaigns. This could include creating more engaging content, such as augmented reality (AR) or virtual reality (VR) experiences, that can be accessed seamlessly on mobile devices.

Influencer marketing has been steadily gaining popularity and is expected to continue to grow in 2023. More and more brands are partnering with social media influencers to promote their products or services. With an estimated $6.16 billion expected to be spent on influencer marketing in 2023, CMOs should consider how they can leverage this trend to reach new audiences and build brand awareness. However, it is important for CMOs to be strategic in selecting the right influencers and measuring the effectiveness of their campaigns. Not all influencers will be the right fit for every brand, so it is important to align your brand values and target audience with the influencers you choose to work with.

The expansion of voice search and virtual assistants is another trend that CMOs need to keep up with in 2023. With the increasing popularity of devices like Amazon Echo and Google Home, voice search is becoming more prevalent. CMOs should optimize their digital marketing campaigns to be voice search-friendly, ensuring that their content is easily discoverable through voice commands. Additionally, virtual assistants present an opportunity for brands to engage with consumers in a more personalized and conversational way. CMOs should consider how they can leverage virtual assistants to enhance their customer interactions and provide a seamless user experience.

Cross-channel marketing is also becoming increasingly important in the digital landscape. With consumers using multiple devices and platforms throughout their customer journey, it is crucial for CMOs to have a cohesive and integrated marketing strategy across all channels. This means delivering a consistent message and brand experience across different touchpoints, whether it's social media, email marketing, or paid advertising. CMOs should invest in technologies that allow for seamless integration between different channels and enable data-driven decision-making.

Lastly, the emergence of extended reality (XR) is set to revolutionize the way brands engage with consumers. XR encompasses both augmented reality (AR) and virtual reality (VR) technologies, which allow users to immerse themselves in virtual environments. CMOs should explore how they can leverage XR to create unique and interactive experiences for their customers. This could include using AR to allow customers to virtually try on products or using VR to transport customers to different locations or events.

In conclusion, there are several key digital media trends that CMOs need to keep up with in 2023. These include the rise of connected TV, increased focus on privacy and data regulation, the emergence of 5G technology, the growth of influencer marketing, the expansion of voice search and virtual assistants, the importance of cross-channel marketing, and the emergence of extended reality (XR). CMOs should embrace these trends and adapt their digital marketing strategies accordingly. Here are three actionable pieces of advice for CMOs:

• 1. Optimize your advertising strategies for connected TV platforms. Incorporate both traditional TV commercials and digital ads that are tailored for this platform. Work closely with your media partners to identify the most effective ad formats and placements.

• 2. Ensure that your digital marketing campaigns are compliant with privacy regulations and transparent about how customer data is being used. Building trust with consumers is essential in today's digital landscape.

• 3. Leverage emerging technologies like 5G, influencer marketing, voice search, and XR to enhance your digital marketing campaigns. Explore how these technologies can help you reach new audiences, create more engaging content, and provide personalized experiences for your customers.

By staying ahead of these trends and embracing new technologies, CMOs can position their brands for success in the ever-evolving digital media landscape of 2023 and beyond.