The Intersection of SEO Audits and Inclusive Business Practices: A Complete Guide

Gina Martinez

Gina Martinez

Nov 08, 20233 min read


The Intersection of SEO Audits and Inclusive Business Practices: A Complete Guide


Performing an SEO audit is crucial for any website looking to improve its search engine rankings and visibility. However, one often overlooked aspect of SEO audits is the impact of inclusive business practices. In this article, we will explore the common points between these two seemingly unrelated topics and provide a comprehensive guide on how to perform an SEO audit while incorporating inclusivity.

1. Duplicate Content and Keyword Cannibalization:

One of the key issues that arise in SEO audits is duplicate content. Google becomes confused when identical or similar articles are published, leading to indexation problems. Similarly, in the efforts to become more inclusive, businesses need to avoid duplicating content or messages. Just as Google focuses on the best page with similar content, customers seek authenticity and genuine inclusivity. By ensuring that your website's content is unique and reflects your commitment to inclusivity, you can improve both your SEO ranking and brand reputation.

2. Indexation Issues and Accessibility:

Another challenge that arises from duplicate content and keyword cannibalization in SEO audits is indexation issues. When Google only acknowledges the best page, the other pages become inaccessible to search engines. Similarly, in the pursuit of inclusivity, businesses must ensure that their practices are accessible to all. This includes making websites and physical spaces compliant with accessibility standards, offering alternative formats for content, and considering diverse audiences in marketing campaigns. By addressing accessibility concerns, businesses can not only improve their SEO but also create a more inclusive environment.

3. Business as a Moral Leader:

The wedding industry's move toward inclusivity provides an interesting case study on the concept of "business as a moral leader." Inclusive practices in this industry have led to positive changes and increased acceptance among customers. Similarly, incorporating inclusivity in SEO audits and overall business practices can position a company as a moral leader within its industry. By proactively addressing inclusivity concerns, businesses can attract a wider customer base, enhance brand loyalty, and gain a competitive advantage.

Actionable Advice:

  • 1. Conduct a thorough content audit: Identify any duplicate or similar content on your website and consolidate it into one high-quality page. Ensure that each page represents a unique aspect of your business or offers valuable information to users.
  • 2. Prioritize inclusivity in website design: Optimize your website for accessibility by following WCAG guidelines, providing alternative text for images, and ensuring compatibility with screen readers. Consider the needs of diverse audiences, including those with disabilities, different languages, or cultural backgrounds.
  • 3. Engage with diverse communities: Actively seek feedback from your customers and engage with diverse communities to understand their needs and perspectives. Incorporate this feedback into your SEO strategy, content creation, and overall business practices to foster inclusivity and resonate with your target audience.


Performing an SEO audit and embracing inclusivity are not mutually exclusive concepts. By addressing issues such as duplicate content and keyword cannibalization, businesses can improve their SEO rankings while also demonstrating their commitment to inclusivity. Incorporating inclusivity in website design, content creation, and overall business practices can position a company as a moral leader and attract a diverse customer base. By following the actionable advice provided, businesses can take a proactive approach to SEO audits and inclusivity, leading to long-term success and positive social impact.

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