The Power of Systematic Inventive Thinking and Curated Content in Boosting Innovation and Customer Engagement

Tara H

Tara H

Feb 23, 20244 min read

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The Power of Systematic Inventive Thinking and Curated Content in Boosting Innovation and Customer Engagement

Introduction:

In today's fast-paced world, where innovation and customer engagement are crucial for success, two key concepts stand out: systematic inventive thinking and curated content. While these concepts may seem unrelated at first glance, they share a common goal - to drive creativity, foster innovation, and support the customer lifecycle. In this article, we will explore the power of thinking inside the box and the importance of curated content in achieving these goals.

Systematic Inventive Thinking: The Power of Thinking Inside the Box

Genrich Altshuller, a renowned Soviet engineer and scientist, revolutionized the field of innovation with his systematic inventive thinking approach. Altshuller and his colleagues analyzed over 200,000 patents to identify the formula of innovation. Through their extensive research, they discovered 40 common inventive principles that have the potential to spark groundbreaking ideas.

One of these principles is "The Other Way Around," which encourages individuals to reverse the usual order of things. By challenging conventional thinking, this principle opens up new avenues for innovation. Another principle, "Blessing in Disguise," encourages individuals to view setbacks as opportunities. This shift in perspective enables inventors to turn obstacles into advantages.

By employing these inventive principles, individuals and organizations can think inside the box, leveraging existing knowledge and resources to generate innovative solutions. This approach breaks free from the notion that creativity only arises from thinking outside the box. Instead, it emphasizes the power of constraints and systematic thinking in driving breakthrough ideas.

Curated Content: Supporting the Customer Lifecycle

In the digital age, where information is abundant, customers seek value beyond what a company's products or services offer. This is where curated content comes into play. Curated content refers to the practice of sharing and promoting content from various sources that align with a company's niche or industry. By curating relevant and high-quality content, businesses can establish themselves as thought leaders, build trust with their audience, and support the customer lifecycle.

Curated content demonstrates that a company is not solely focused on self-promotion but genuinely cares about providing valuable insights to its audience. By sharing content from other sources, businesses can showcase their industry expertise, staying updated with the latest trends, and fostering engagement with their target audience.

Connecting Systematic Inventive Thinking and Curated Content

Although systematic inventive thinking and curated content may appear unrelated, they share a common thread - the pursuit of innovation and customer engagement. Both approaches require individuals and organizations to think beyond their immediate scope and tap into external resources. While systematic inventive thinking encourages individuals to explore unconventional ideas within their field, curated content allows companies to provide diverse perspectives and valuable information to their audience.

By incorporating curated content into their marketing strategies, businesses can align with the principles of systematic inventive thinking. Just as systematic inventive thinking prompts individuals to consider alternative approaches, curated content encourages companies to explore ideas and insights beyond their own creation. This approach broadens horizons, sparks creativity, and strengthens the connection with customers.

Actionable Advice:

  • 1. Embrace systematic inventive thinking: Incorporate the principles of systematic inventive thinking into your problem-solving process. Challenge conventional thinking, reverse the usual order of things, and view setbacks as opportunities. By doing so, you can unlock new possibilities and drive innovation within your organization.
  • 2. Curate relevant content: Develop a content curation strategy that aligns with your business niche. Identify reputable sources within your industry and share their content alongside your original creations. This will position your company as a trusted resource, engage your audience, and support the customer lifecycle.
  • 3. Foster collaboration: Encourage collaboration between departments and teams within your organization. By fostering an environment that values diverse perspectives and ideas, you can leverage the power of collective thinking. This collaborative approach will enhance innovation, leading to better products, services, and customer experiences.

Conclusion:

Innovation and customer engagement are critical for success in today's competitive landscape. By embracing systematic inventive thinking and incorporating curated content into your strategies, you can drive creativity, foster innovation, and support the customer lifecycle. Systematic inventive thinking encourages individuals and organizations to think inside the box, leveraging existing knowledge and resources to generate groundbreaking ideas. Curated content, on the other hand, allows companies to establish thought leadership, build trust with their audience, and provide valuable insights. By connecting these concepts, businesses can unlock new possibilities, broaden horizons, and thrive in the dynamic world of innovation and customer engagement.

Resource:

  1. "Systematic inventive thinking: the power of thinking inside the box", https://nesslabs.com/systematic-inventive-thinking-inside-the-box?ref=refind (Glasp)
  2. "How Curated Content Helps Support the Customer Lifecycle - Scoop.it Blog", https://blog.scoop.it/2022/07/19/how-curated-content-helps-support-the-customer-lifecycle/ (Glasp)

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