"Understanding the Power of Belief and Influence: Unraveling the Human Mind"

Aviral Vaid

Aviral Vaid

Aug 22, 20234 min read


"Understanding the Power of Belief and Influence: Unraveling the Human Mind"


The human mind is a complex and fascinating entity. It has the ability to shape our beliefs, influence our decisions, and ultimately determine our actions. But have you ever stopped to wonder why you believe the things you do? In this article, we will delve into the intricacies of belief formation and the role of influence in shaping our perspectives.

The Influence of Desire on Beliefs:

It is no secret that our desires greatly impact our beliefs. The more a belief aligns with what we want to be true, the easier it is for us to accept it as truth. This is because beliefs that help us navigate uncertainty and provide comfort are advantageous for us to hold, regardless of their actual relation to reality. We are wired to believe things that serve our self-interests, rather than those that are objectively true.

The Fallacy of Beliefs as Truth:

In the legal world, Gibson's Law states that "For every PhD, there is an equal and opposite PhD." This highlights the fact that people can be led to believe and defend almost anything, not because it is true, but because it serves a purpose. Beliefs often serve as justifications for past actions, protect our reputation, provide hope in times of uncertainty, maximize our income, or signal our belonging to a particular group. In this pursuit of self-interest, the truth often takes a backseat.

The Selective Nature of Memory:

Our memories of past events are not infallible. They are filtered, with our minds keeping what makes sense and discarding the confusing details. This selective memory reinforces our beliefs, as we remember only the evidence that supports them. In a complex world filled with overwhelming observations, we tend to cherry-pick the most attractive evidence that aligns with our preconceived notions. This confirmation bias leads us to believe in falsehoods and prevents us from admitting our mistakes.

The Resistance to Changing Beliefs:

Changing one's mind is a rare occurrence, even when confronted with evidence that contradicts our beliefs. This resistance stems from the fear of admitting that the effort we put into establishing our previous beliefs was wasted. The act of changing beliefs can also be perceived as a sign of weakness or instability in the eyes of others. As a result, we often cling to false beliefs rather than embracing the truth.

The Illusion of Freedom in Decision-Making:

Influence plays a crucial role in decision-making, even at the highest levels. The need to influence others becomes paramount when collaborative efforts are required to achieve desired outcomes. Merely being right is not enough; one must be able to effectively communicate and persuade others to agree. Great managers understand the power of storytelling and create narratives that are easily retold, spreading their ideas throughout the organization.

The Importance of Mindset in Influence:

To be influential, one must adopt the appropriate mindset for each context. The advisor mindset focuses on influencing the frameworks and principles that guide decision-making. It empowers individuals to make informed choices and encourages collective learning. On the other hand, the solver mindset aims to prove the positive impact of a particular decision. It reduces the decision burden for others and fosters trust in the decision-making process.

Actionable Advice:

1. Managers should aim for an 80%+ advisor mindset with their reports. Empower your team members to make decisions and trust their judgment.

2. Reports should aim for an 80%+ solver mindset with their managers. Ease the decision burden for your superiors by providing well-thought-out solutions.

3. Embrace the discomfort of changing your beliefs. Recognize that growth and learning often require letting go of outdated perspectives. By embracing new beliefs, you open yourself up to a world of possibilities.


The power of belief and influence is deeply ingrained in the human experience. Our desires, memories, and fear of change shape our beliefs, often leading us astray from the truth. To become effective influencers, we must understand the role of mindset and storytelling in shaping the perspectives of others. By embracing the discomfort of changing our own beliefs and empowering others to make decisions, we can navigate the complexities of the human mind and foster a more inclusive and open-minded society.


  1. "Why You Believe The Things You Do", https://collabfund.com/blog/why-you-believe-the-things-you-do/ (Glasp)
  2. "The Looking Glass: the biggest reasons I failed to influence", https://lg.substack.com/p/the-looking-glass-the-biggest-reasons?utm_source=activity_item (Glasp)

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