How Do I Improve My Storytelling Skills as a PM?

Aviral Vaid

Aviral Vaid

Oct 05, 2023 • 5 min read


How Do I Improve My Storytelling Skills as a PM?

Story, as it turns out, was crucial to our evolution — more so than opposable thumbs. Opposable thumbs let us hang on; story told us what to hang on to. As a product manager, storytelling is an essential skill that can greatly impact your success in the role. It is the art of conveying information, ideas, and concepts in a compelling and engaging manner. Whether you are pitching a new product idea, gathering user feedback, or crafting marketing content, the power of storytelling can make a significant difference.

One way to use storytelling in product management is by generating app ideas and concepts. ChatGPT can be a valuable tool in this process. By using ChatGPT as a brainstorming tool, you can generate innovative ideas or design concepts for your product. For example, you can prompt ChatGPT to compare and contrast the features of the top 5 meditation apps in the market. This can provide you with valuable insights and inspiration for creating a unique app in the meditation space.

In addition to generating ideas, ChatGPT can also assist you in writing product requirement documents (PRDs). Writing PRDs can be a time-consuming task, but with the help of ChatGPT, you can save time and effort. You can ask ChatGPT to write a PRD from scratch as an inspiration or provide it with your main bullet points and ask it to expand on them. This can accelerate the PRD creation process and ensure that all important aspects are covered.

Furthermore, incorporating chatbots into your product can be a game-changer in enhancing user experience. With some fine-tuning or prompt engineering, you can leverage ChatGPT to incorporate chatbots as a functionality in your product. This can provide users with a seamless and interactive experience, allowing them to get instant answers to their queries or engage in meaningful conversations.

User navigation experience is another critical aspect of product management. By writing effective UX copy, you can guide users and improve their overall experience. ChatGPT can be a valuable resource in generating UX copies for buttons, error messages, and other interface elements. You can simply ask ChatGPT to generate UX copies based on the specific context or prompt you provide. This can help you create clear and concise messaging that resonates with your target audience.

Creating content for consumption or SEO purposes is also an important aspect of product management. Many apps have blogs or other forms of content marketing to acquire users, provide valuable information, or boost their SEO rankings. ChatGPT can be instrumental in creating engaging and informative content. With its language generation capabilities, you can rely on ChatGPT to produce high-quality content that aligns with your brand voice and attracts your target audience.

When it comes to gathering user feedback, ChatGPT can be a valuable tool in summarizing requested features and bugs. Instead of spending hours reading through a large amount of user feedback, you can ask ChatGPT to synthesize and summarize the most important points. This can save you time and help you identify recurring patterns or trends in user feedback, allowing you to prioritize and address the most critical issues.

Analyzing user interview scripts is another area where ChatGPT can assist you. By providing ChatGPT with a transcript of your user interview, you can ask it questions to analyze the interview and extract valuable insights. For example, you can ask ChatGPT to identify common pain points or user preferences based on the interview data. This can help you better understand your target audience and make informed product decisions.

In terms of marketing, ChatGPT can be a valuable resource for creating press releases, social media posts, and other marketing content. It can generate compelling and persuasive content that effectively communicates your product's value proposition to potential customers. Whether you need to write a detailed go-to-market plan focusing on online channels or compose a difficult customer email, ChatGPT can provide you with the right words and tone to convey your message effectively.

In conclusion, improving your storytelling skills as a product manager can significantly enhance your ability to communicate ideas, gather feedback, and market your product. By leveraging the power of ChatGPT, you can generate innovative ideas, write PRDs, incorporate chatbots, improve user navigation experience, create content, analyze user interviews, and craft marketing materials. To further enhance your storytelling skills, here are three actionable pieces of advice:

  • 1. Practice active listening: Truly understanding your audience and their needs is crucial in crafting compelling stories. Practice active listening during user interviews or team meetings to gather valuable insights and better tailor your storytelling approach.
  • 2. Use visual storytelling techniques: In addition to verbal or written storytelling, incorporate visual elements such as infographics, videos, or user journey maps to convey your message effectively. Visual storytelling can engage your audience and make complex concepts more accessible.
  • 3. Seek feedback and iterate: Just like any other skill, storytelling requires practice and refinement. Seek feedback from colleagues, mentors, or even users to continuously improve your storytelling skills. Embrace feedback as an opportunity to grow and iterate on your storytelling techniques.

By incorporating these actionable advice and leveraging the capabilities of ChatGPT, you can elevate your storytelling skills as a product manager and drive greater success in your role. Remember, storytelling is not just about conveying information; it is about inspiring, connecting, and engaging your audience on a deeper level.


  1. "How to use ChatGPT in product management", (Glasp)
  2. "“How Do I Improve My Storytelling Skills as a PM?”", (Glasp)

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