The Art of Focus: How to Overcome the Paradox of Choice and Improve Productivity

Aviral Vaid

Aviral Vaid

Feb 03, 2024 • 3 min read


The Art of Focus: How to Overcome the Paradox of Choice and Improve Productivity


In today's fast-paced world, we are constantly bombarded with an overwhelming number of ideas and possibilities. Whether it's in our personal lives or professional careers, the abundance of choices can often lead to a lack of action. This phenomenon, known as the paradox of choice, hinders our ability to focus and follow through on our goals and ideas. In this article, we will explore practical strategies to overcome the paradox of choice and improve productivity.

The Paradox of Choice:

Research has shown that the more options we have, the less likely we are to make a decision and take action. This is known as the paradox of choice. When we are faced with too many ideas and goals, our attention becomes divided, making it difficult to focus on any one task. As a result, we end up feeling overwhelmed and never finish anything.

Creating a Culture of Focus:

One actionable step to overcome the paradox of choice is to create a list of daily tasks and assign time limits to each one. By doing this, we can set clear deadlines and hold ourselves accountable for completing each task within the allocated time frame. Additionally, cutting the time limit of each task in half forces us to prioritize and focus on the essential aspects of each task, rather than getting lost in unnecessary details. This habit of finishing tasks within deadlines can help us develop a culture of focus and improve our productivity.

The Power of Storytelling:

Storytelling has been an integral part of human evolution. It has served as a means of communication, education, and inspiration since ancient times. As a project manager, improving your storytelling skills can greatly enhance your ability to engage and motivate your team. By incorporating storytelling techniques into your project management approach, you can effectively communicate the vision, goals, and objectives of a project. Stories have a unique power to capture attention, create emotional connections, and provide a sense of purpose, thus increasing the likelihood of successful project outcomes.

Connecting the Dots:

While it may seem like the paradox of choice and storytelling are unrelated concepts, they share a common thread. Both highlight the importance of focus and clear communication. When we have too many ideas and goals, our ability to communicate effectively diminishes. Similarly, without effective storytelling skills, we struggle to engage and inspire our teams. By recognizing the connection between these two concepts, we can develop strategies that address both the paradox of choice and the need for compelling storytelling.


Overcoming the paradox of choice and improving productivity requires conscious effort and deliberate action. By creating a culture of focus, setting clear deadlines, and prioritizing tasks, we can overcome the overwhelming nature of too many ideas. Additionally, honing our storytelling skills as project managers can greatly enhance our ability to engage and motivate our teams. So, let's embrace the art of focus, develop the habit of finishing, and leverage the power of storytelling to achieve our goals and maximize our potential.


  1. "5 Things to Do When You Have Too Many Ideas and Never Finish Anything.", (Glasp)
  2. "“How Do I Improve My Storytelling Skills as a PM?”", (Glasp)

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