"Mastering the Art of Product Roadmap Building and Creative Thinking"

Aviral Vaid

Aviral Vaid

Jul 02, 20233 min read


"Mastering the Art of Product Roadmap Building and Creative Thinking"


Building a product roadmap that effectively communicates the what, why, and how of your product's development is crucial for success. However, it is equally important to cultivate a mindset that embraces cognitive openness and creative thinking. In this article, we will explore the significance of a clear product roadmap and the detrimental effects of cognitive closure on innovation. Additionally, we will provide actionable advice for building an effective roadmap and fostering a creative mindset.

The Importance of a Clear Product Roadmap:

A well-designed product roadmap serves as a guiding light for the entire organization. It should not merely be a list of features, but a comprehensive visualization of the decision-making process. By clearly communicating the objectives, strategies, and key results (OKRs), a product roadmap enables everyone to understand what the team is working on, why they are doing it, and how it aligns with the overarching goals.

The Pitfalls of Cognitive Closure:

Cognitive closure refers to our tendency to seek quick answers and closure in ambiguous situations, even at the cost of overlooking innovative solutions. This need for certainty can hinder creative thinking and lead to erroneous assumptions. The urgency tendency drives us to attain closure as fast as possible, while the permanence tendency compels us to maintain closure for extended periods.

Embracing Cognitive Openness for Innovation:

To overcome the limitations of cognitive closure, it is crucial to fall in love with problems rather than rushing to find answers. Train yourself to embrace open issues and unresolved challenges. The legendary physicist Richard Feynman advocated for keeping a dozen favorite problems in mind and testing new tricks or results against each of them. This practice cultivates cognitive openness, allowing for a more innovative approach to problem-solving.

Building a Product Roadmap Everyone Understands:

  • 1. Visualize the Decision-Making Process: Instead of sharing feature lists, focus on communicating how decisions are made. Use visual elements such as flowcharts, timelines, and diagrams to clearly illustrate the thought process behind each step of the roadmap. This visual approach ensures that everyone can easily grasp the rationale behind the roadmap.
  • 2. Prioritize Clarity and Accessibility: Make sure that the product roadmap is accessible to everyone in the organization. Use language that is easily understandable, avoiding technical jargon. Consider using online collaboration tools or project management software that allows for easy sharing and updates in real-time.
  • 3. Align with OKRs: Connect the product roadmap with the organization's OKRs to demonstrate how each initiative contributes to the overarching goals. This alignment provides a clear sense of purpose and helps stakeholders understand the strategic direction of the product.


Building a product roadmap that is clear, accessible, and aligned with organizational objectives is essential for effective communication and decision-making. Simultaneously, fostering a mindset of cognitive openness and creative thinking is crucial for innovation. By embracing open issues and falling in love with problems, we can unlock new possibilities and avoid the pitfalls of cognitive closure. Incorporate visual elements, prioritize clarity and accessibility, and align with OKRs to create a product roadmap that everyone understands, enabling the team to navigate towards success.


  1. "How To Build A Product Roadmap Everyone Understands", https://medium.com/prodpad/how-to-build-a-product-roadmap-everyone-understands-522b36270e5 (Glasp)
  2. "Reopening the mind: how cognitive closure kills creative thinking", https://nesslabs.com/cognitive-closure (Glasp)

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