The Intersection of Product Discovery and Expectations: Unveiling Risks and Maximizing Potential

Aviral Vaid

Aviral Vaid

Sep 07, 20233 min read


The Intersection of Product Discovery and Expectations: Unveiling Risks and Maximizing Potential


Product discovery and expectations play crucial roles in the success of any venture. While product discovery focuses on identifying the right product to build, expectations drive our motivation and shape our experiences. In this article, we will explore the common points between these two concepts, discuss the risks involved, and provide actionable advice to navigate them effectively.

Product Discovery: Unveiling the Potential

Product discovery is a process that involves evaluating the value, usability, viability, feasibility, and ethical considerations of an idea before bringing it to fruition. By carefully assessing these factors, businesses can identify the most promising products and avoid potential pitfalls.

On the other hand, expectations are deeply intertwined with our motivation and satisfaction. The thrill of anticipation often surpasses the actual experience itself due to the release of dopamine in our brains. This phenomenon raises an interesting question: if even walking on the moon left astronauts underwhelmed, how can we manage our earthly goals and expectations effectively?

Risks and Challenges in Product Discovery and Expectations:

  • 1. Unrealized Value: One of the key risks in product discovery is the failure to create value for customers. Without addressing their needs and desires, a product may fall flat in the market. Similarly, unrealistic expectations can lead to disappointment when our anticipated experiences fail to meet our desired outcomes.
  • 2. Usability and Viability: Another challenge in product discovery lies in determining whether users will be able to figure out how to use a product effectively. Similarly, businesses must assess whether they have the resources and capabilities to support the product's development and implementation. In terms of expectations, the resistance to change and the fear of being told that we've been doing things wrong can hinder our ability to adapt and embrace new experiences.
  • 3. Feasibility and Ethical Considerations: Assessing the technological feasibility of a product is crucial to its success. If an idea cannot be executed due to technological limitations, it may not be worth pursuing. Additionally, ethical considerations should always be taken into account to ensure that the product aligns with the values and principles of the business. Similarly, our expectations should be evaluated from an ethical standpoint to ensure that our desires do not come at the expense of others.

Actionable Advice:

  • 1. Embrace Iteration: In both product discovery and managing expectations, it is essential to embrace the iterative process. Continuously gather feedback, adapt, and refine your approach to achieve the desired outcome. This approach allows for flexibility and ensures that you are constantly improving and evolving.
  • 2. Conduct Market Research: Before embarking on product discovery, conduct thorough market research to gain insights into customer needs, preferences, and pain points. Similarly, when managing expectations, gather information and set realistic goals based on a comprehensive understanding of the situation. This will help align your efforts and avoid unnecessary disappointments.
  • 3. Foster Open Communication: Effective communication is key in both product discovery and managing expectations. Encourage open dialogue among team members, stakeholders, and customers to foster collaboration and gain valuable insights. Similarly, openly communicate your expectations to others, ensuring that they understand your desires and limitations.


Product discovery and expectations are intertwined in the journey towards success. By assessing risks, addressing challenges, and adopting actionable advice, businesses and individuals can navigate these concepts effectively. Embracing iteration, conducting market research, and fostering open communication are essential steps in maximizing the potential of product discovery and managing expectations. By doing so, we can unlock new possibilities and achieve sustainable growth in both our professional and personal lives.


  1. "What Exactly Is Product Discovery? Product Discovery 101", (Glasp)
  2. "Expectations (Five Short Stories)", (Glasp)

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