How to Successfully Grow Your Online Presence

Aadil Verma

Aadil Verma

Mar 14, 20243 min read

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How to Successfully Grow Your Online Presence

In today's digital age, building an online presence is crucial for personal and professional growth. Whether you're a content creator, entrepreneur, or simply looking to expand your reach, having a strong online presence can open doors and create opportunities. However, with the vast amount of content and competition out there, it can be challenging to stand out and grow your audience. In this article, we'll explore strategies and insights from successful individuals who have managed to achieve significant growth and engagement on platforms like Instagram and podcasts.

One common thread among these successful individuals is their ability to work for free. JD, a popular Instagram influencer, shared his journey of starting a new Instagram page and rapidly gaining followers and views without any paid advertisements or promotional tactics. He emphasized the importance of working for free, especially in the early stages of your career or when exploring new ventures. By focusing on what brings you joy and passion, you can create content that resonates with others and attracts a dedicated following.

Another valuable insight comes from Shaan Puri, who hired a young entrepreneur named Steven Bartlett based on his writing skills and past experiences. Steven had successfully promoted his startup by reaching out to themed Instagram and Twitter accounts for collaboration. This strategy not only helped him gain initial traction but also showcased the power of authentic conversations and trust-building with relevant audiences. When promoting a product or service, it's essential to consider the nature of the conversation and the trustworthiness of the platform or page you're partnering with.

While Instagram and Twitter proved to be effective for Steven's startup, podcasts present a different challenge. Shaan Puri explains that podcasts do not have the same viral or paid growth engines as other platforms. Podcasts are more of a solo experience, making it difficult to naturally spread like a contagion. Additionally, advertising a podcast is not as straightforward as other mediums, and the conversion rates are generally lower. However, podcasts have their unique growth engine, which is sticky growth. This means that once someone becomes a dedicated listener, their engagement deepens over time, and they are more likely to recommend the podcast to others. The slow and steady growth of podcasts is a result of creating a truly sticky and valuable experience for listeners.

So, how can you apply these insights and strategies to grow your online presence? Here are three actionable pieces of advice:

  • 1. Embrace the power of working for free: Don't be afraid to invest your time and effort into creating content that you genuinely enjoy. Focus on what brings you joy and passion, and the audience will naturally be drawn to your authenticity.
  • 2. Build trust through authentic conversations: When promoting your product or service, prioritize building trust with your target audience. Seek out relevant platforms or pages that align with your brand and engage in authentic conversations that resonate with their followers.
  • 3. Create a sticky and valuable experience: If you're starting a podcast or any other long-form content, focus on creating a valuable and engaging experience for your listeners. Invest time in understanding their needs and preferences, and continuously improve your content to deepen their engagement and loyalty.

In conclusion, growing your online presence requires a combination of passion, authenticity, and strategy. By working for free, building trust through authentic conversations, and creating a sticky and valuable experience, you can set yourself up for success in the digital world. Remember, it's not just about the numbers or the views but about connecting with your audience and providing them with value. So, start creating, engaging, and growing your online presence today!

Resource:

  1. "JD on X: "Feb 12: Made a new Insta page Feb 19: 100k followers | 7.5M+ views Feb 29: 215k followers | 10M+ views No Ads, no bots, no tags, avg views 350k, avg shares 1k I saw a trend, made a fresh account, it’s on road to reach 1M follows by June Here’s how I did it 👇🏻 https://t.co/Coj2ZW5bna" / X", https://twitter.com/DholakiaJaydeep/status/1763066948546342980 (Glasp)
  2. "Shaan Puri’s 3 Step Formula For Finding Your 1000 True Fans (#142) - YouTube", https://www.youtube.com/watch?v=h_bEFM-q898 (Glasp)

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