Reviving the Magic of Email: Taking Your Designs to the Next Level

Aadil Verma

Aadil Verma

Mar 03, 20243 min read


Reviving the Magic of Email: Taking Your Designs to the Next Level


In today's digital age, email has become a double-edged sword. While it remains a powerful tool for communication, it has also turned into a chore that we often dread. The cluttered inboxes, automated emails, and lack of control over who can reach us have all contributed to this negative perception. However, it's important to remember that email has the potential to be a delightful experience that brings joy and connection. This article explores how we can take our designs to the next level and revive the magic of email.

Finding Common Ground:

Both the YouTube video "Design 101: How to Take Your Designs to the Next Level" and the announcement from 37signals about their email and calendar platform, HEY, share a common goal: enhancing the user experience. While the former focuses on design principles, the latter emphasizes the need for a fresh take on email. By combining these concepts, we can create a holistic approach to designing captivating and user-friendly email experiences.

Understanding the Challenges:

The YouTube video highlights the challenges faced by designers when trying to elevate their designs. It acknowledges the importance of considering the target audience, understanding the purpose of the design, and maintaining consistency throughout the creative process. Similarly, the announcement from 37signals addresses the challenges faced by email users, such as dealing with cluttered inboxes and feeling overwhelmed by the sheer volume of messages. By identifying and understanding these challenges, designers can tailor their creations to meet the needs and desires of users.

Actionable Advice:

  • 1. Simplify and streamline: One of the key takeaways from both sources is the importance of simplicity. Designers should aim to create clean and uncluttered email interfaces that allow users to easily navigate and find what they need. By removing unnecessary elements and focusing on the essentials, designers can create a more enjoyable and efficient email experience.
  • 2. Personalization and control: Empowering users to have control over their email experience is crucial. Designers should incorporate features that allow users to customize their email settings, filter incoming messages, and prioritize important contacts. By giving users the ability to personalize their email environment, designers can help users regain a sense of control and enjoyment.
  • 3. Emphasize visual appeal: While functionality is essential, aesthetics play a significant role in enhancing the email experience. Designers should pay attention to color schemes, typography, and imagery to create visually appealing email templates. By incorporating visually pleasing elements, designers can make the email experience more enjoyable and engaging for users.


Reviving the magic of email is a collective effort that involves designers, developers, and email providers. By incorporating the principles discussed in the YouTube video and the announcement from 37signals, designers can create email experiences that captivate and delight users. Simplifying and streamlining designs, empowering users with personalization and control options, and emphasizing visual appeal are actionable steps that can elevate email experiences and bring back the joy of communication.

In a world where email has become a chore, it's time to reimagine and redesign the way we interact with this powerful tool. Let's dust off the magic of email and create designs that not only function flawlessly but also bring joy and connection to users worldwide.


  1. "design 101: how to take your designs to the next level - YouTube", (Glasp)
  2. "A delightfully fresh take on email + calendar, from 37signals", (Glasp)

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