The Power of Innovation: Transforming Organizations and Email

The Power of Innovation: Transforming Organizations and Email

Innovation is often measured by the change it brings to human behavior. It is not just about creating a software product; it is about transforming organizations. At 37signals, we understand that what we are really selling is not just a piece of software, but a complete organizational transformation. We aim to reduce information overload, alleviate stress, and unlock the untapped value hidden within corporate archives. Our goal is to create better teams and better organizations.

Email, despite its bad rap, is still a treasure. It is a medium that allows us to connect with people we care about, receive updates from services we enjoy, and stay informed through newsletters. However, the experience of email has changed over time. We have lost control over who can reach us, and automated emails have cluttered our inboxes. Email has become a chore rather than a joy, something we deal with instead of delighting in it.

But the magic of email is still there. It remains a reliable and simple means of communication across cultures and communities. It enables millions of people to earn a living and facilitates the sharing of love between individuals. The challenge lies in dusting off the old habits and neglect that have obscured the true potential of email.

With HEY, we have taken on the task of renovating and modernizing email for the way we use it today. HEY is a fresh start, a simplified and potent reintroduction of email. It is our love letter to email and calendars, available on various platforms such as the web, Mac, Windows, Linux, iOS, and Android.

Innovation is not just about creating something new; it is about solving problems and meeting the needs of users. By reimagining email, we aim to address the frustrations and challenges that have tarnished its reputation. Our goal is to make email a delightful experience once again.

So, how can we achieve this transformation? Here are three actionable pieces of advice:

• 1. Simplify and declutter: Take the time to declutter your inbox and unsubscribe from unnecessary newsletters and automated emails. Focus on keeping only what truly adds value to your life and work.

• 2. Take control: Set boundaries and establish your own rules for how and when you engage with email. Create filters and labels to organize your inbox effectively and prioritize important messages.

• 3. Embrace new tools: Explore innovative email platforms like HEY that offer features designed to enhance your email experience. These tools can help you regain control over your inbox, reduce distractions, and make email management more efficient.

In conclusion, innovation goes beyond creating a software product; it is about transforming organizations and improving the way we work and communicate. Email, despite its challenges, is still a powerful tool that connects people and enables productivity. By embracing new approaches and tools, we can rediscover the magic of email and create a more delightful and efficient experience for everyone involved. Let's reimagine what email can be and unlock its true potential.