How Trung Phan Grew To 600,000 Twitter Followers Using Reddit (#108) - YouTube. "How Trung Phan makes his unique binge-worthy content". You nailed it. I think, specifically about the tune and what makes it important is I don't waste a lot of time. It's like, I'll wake up and I'll go read my 15 must-read newsletters. I'll go through all the main financial media apps, which I'm sure you have too, like NYT, WSJ, Financial Times, The Economist, and I'll just read through all those. And then Quora, Reddit, Imgur. I have a sick funnel. You're right. I just kinda go through these things, and like-- - Nobody does that.

Aadil Verma

Aadil Verma

Apr 24, 20244 min read

0

How Trung Phan Grew To 600,000 Twitter Followers Using Reddit (#108) - YouTube. "How Trung Phan makes his unique binge-worthy content". You nailed it. I think, specifically about the tune and what makes it important is I don't waste a lot of time. It's like, I'll wake up and I'll go read my 15 must-read newsletters. I'll go through all the main financial media apps, which I'm sure you have too, like NYT, WSJ, Financial Times, The Economist, and I'll just read through all those. And then Quora, Reddit, Imgur. I have a sick funnel. You're right. I just kinda go through these things, and like-- - Nobody does that.

"I never thought that would be an interesting topic to read about," but there's this research, but then there's this editorial taste that you have, where you can figure out the thing that will create a banger. The first thing I'll do is I shall go to YouTube, 'cause I think their algorithm has one of the best sorting for viral content. It's like layer one, has it already passed the minimum viable virality? And then layer two, what can you learn on top of it? Cunningham's law, where the best way to get a response to internet is to say something wrong.

"How to Master Storytelling | Shaan Puri | How I Write Podcast - YouTube". And for me, it was just another example of using storytelling even in low stakes moments actually builds likability and fandom more so than the dramatic. "What's the key to storytelling? Can you teach a three-hour masterclass?" He's like, "I could teach a 30-second masterclass." It's just this, it's intention and obstacle. And he said it even better. He goes, "I worship at the altar of intention and obstacle." And I was like, I don't even know what the hell he's talking about, but the way this guy's serious about it tells me I need to go dig in.

Intention and obstacle is just, at any given moment, the hero of the story, whether it's you or someone you're talking about, has to have a very clear intention. What do they want? And under that is like why do they want it? How bad do they want it? What happens if they don't get it? That's what goes into intention, and then obstacle. Who's in the way? So Harry Potter wants to live. What's in his way? Voldemort's trying to kill him. The most powerful wizard of all time is trying to kill him. Intention and obstacle. And basically, if you read any story or you watch any movie, you should be able to pause at any moment and just point at the screen and just say, what do they want right now? And what's in their way? And if you ever go five minutes without that being clear, people will lose, their attention will drift away.

Reading through these two discussions, it becomes clear that there are common points that can be connected naturally. Both Trung Phan and Shaan Puri emphasize the importance of finding unique and viral content. Trung Phan mentions his process of going through various sources like newsletters, financial media apps, Quora, Reddit, and Imgur to filter out the most interesting topics. He believes that his editorial taste helps him identify the content that will create a buzz. Similarly, Shaan Puri highlights the significance of intention and obstacle in storytelling. He explains that every story or movie should have a clear intention for the protagonist and an obstacle that they need to overcome.

Combining these ideas, it is evident that good taste and content filtering are crucial in finding unique and engaging stories. Trung Phan's approach of going through multiple sources and using platforms like YouTube, known for its effective sorting algorithm, helps him identify content with viral potential. On the other hand, Shaan Puri's emphasis on intention and obstacle in storytelling aligns with Trung Phan's belief that every story should have a clear objective and a challenge to overcome.

To apply these insights in our own content creation, here are three actionable pieces of advice:

  • 1. Diversify your sources: Similar to Trung Phan, explore various platforms and sources to gather information and ideas. Don't limit yourself to just one medium or channel. By expanding your sources, you increase your chances of finding unique and valuable content.
  • 2. Develop your editorial taste: Like Trung Phan, cultivate your ability to filter out the most interesting and engaging topics. This requires honing your editorial taste, which comes with practice and exposure to a wide range of content. Trust your instincts in identifying what will resonate with your audience.
  • 3. Focus on intention and obstacle: As advocated by Shaan Puri, ensure that your storytelling revolves around a clear intention for your protagonist or subject and an obstacle that they need to overcome. This will create a compelling narrative that captures and holds your audience's attention.

In conclusion, both Trung Phan and Shaan Puri provide valuable insights into content creation and storytelling. By combining their ideas, we understand the importance of finding unique and viral content through effective filtering and having a clear intention and obstacle in our narratives. By incorporating these insights and following the actionable advice provided, we can improve our content creation and storytelling skills, resulting in more engaging and impactful content.

Resource:

  1. "How Trung Phan Grew To 600,000 Twitter Followers Using Reddit (#108) - YouTube", https://www.youtube.com/watch?v=U6LdRmdnrhA (Glasp)
  2. "How to Master Storytelling | Shaan Puri | How I Write Podcast - YouTube", https://www.youtube.com/watch?v=Z2BnqYArwaw (Glasp)

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