The Evolving Landscape of Creative Businesses and Coding Careers

Feranmi Olaseinde

Feranmi Olaseinde

Feb 07, 20243 min read


The Evolving Landscape of Creative Businesses and Coding Careers


Running a creative business and pursuing a career in coding may seem like completely different paths, but there are actually some common lessons and challenges that can be learned from both. In this article, we will explore the insights gained from running a creative business and the changing demands of the coding industry. By connecting these two seemingly unrelated topics, we can uncover valuable lessons that can be applied to both areas. So, whether you're a creative entrepreneur or a coding enthusiast, read on to discover what these experiences can teach us and how to thrive in an ever-evolving landscape.

Lesson 1: Demonstrating Value to Clients

Running a successful creative business taught me the importance of demonstrating value to clients. In the world of creatives, simply having talent is not enough. It's about showcasing the results you can bring to your clients. Rather than pitching yourself as someone who takes pretty photos or writes beautiful code, focus on positioning yourself as someone who delivers tangible results. Show potential clients how they will have a positive return on investment (ROI) by working with you. For example, if you're a photographer, highlight how your clients can make double the amount they paid you through the use of your photos. This clear demonstration of value will make them more likely to hire you.

Lesson 2: Being Adaptable and Ready for Challenges

In both the creative business world and the coding industry, adaptability and the ability to handle challenges are crucial. Starting a creative business requires the willingness to handle the demands that come with it. Similarly, in coding careers, simply learning to code is not enough anymore. The stereotype of a developer as a socially awkward individual is outdated and companies now seek professionals who can effectively communicate, teach, and work well with teams. So, while coding skills are still important, being a well-rounded individual and possessing strong communication skills can set you apart in the industry.

Lesson 3: Embracing the Journey and Continuous Learning

Success in both creative businesses and coding careers requires a love for the process and a commitment to continuous learning. Many successful individuals emphasize the importance of embracing the journey rather than focusing solely on the outcome. There are no shortcuts to success, and it's essential to enjoy and appreciate the learning process along the way. Investing in education and learning new skills, such as through online courses, can be transformative. These investments in self-improvement are often the most valuable and can open doors to new opportunities.

Actionable Advice:

  • 1. Demonstrate your value: Whether you're a creative or a coder, focus on showcasing the results you can bring to clients or employers. Present clear offers that highlight the positive ROI they can expect from working with you.
  • 2. Develop well-rounded skills: In the coding industry, being more than just a great coder is increasingly important. Work on improving your communication and interpersonal skills to become a more desirable team member or freelancer.
  • 3. Embrace continuous learning: Regardless of your field, prioritize ongoing education and skill development. Invest in online courses or other resources that can help you stay up-to-date with the latest industry trends and technologies.


Running a creative business and navigating the coding industry both require adaptability, a focus on value creation, and a love for continuous learning. By recognizing the commonalities between these seemingly different worlds, we can gain valuable insights that can be applied to both areas. So, whether you're a creative business owner or a coding enthusiast, remember to demonstrate your value, embrace challenges, and continuously invest in your growth. The landscape may be ever-evolving, but with the right mindset and skills, you can thrive in any environment.


  1. "What I Learned After 4 Years Of Running A Creative Business - YouTube", (Glasp)
  2. "(78) Coding Isn't Enough Anymore in 2024 - YouTube", (Glasp)

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