Reducing Plastic Pollution: Design Solutions and the Fight Against Greenwashing

Alfred Tang

Alfred Tang

Aug 18, 20233 min read


Reducing Plastic Pollution: Design Solutions and the Fight Against Greenwashing

Plastic pollution has become a global crisis, with an annual flow of plastic into the ocean projected to nearly triple by 2040, reaching a staggering 29 million tonnes per year. This alarming statistic calls for immediate action to tackle the issue and find effective solutions. One avenue that holds great promise is design. By incorporating sustainable design practices, we can significantly reduce plastic pollution and create a more environmentally friendly future. Additionally, it is crucial to address the issue of greenwashing, where companies falsely claim to be environmentally responsible. This article explores how design can combat plastic pollution and sheds light on the recent greenwashing case against Vanguard Investments Australia.

Designing for a Plastic-Free Future

Design plays a pivotal role in reducing plastic pollution. One innovative approach is the transformation of plastic bottles. Sprite, a popular beverage brand, has taken steps to improve the quality of the material produced by recycling their bottles. They have shifted from green to clear bottles, making it easier to sort and recycle them effectively. This simple yet effective design change has the potential to make a substantial impact on plastic waste reduction.

Furthermore, design can also focus on creating alternative materials that are biodegradable or compostable. By utilizing natural materials such as plant-based plastics or biodegradable polymers, we can reduce our reliance on traditional plastics. Designers have the power to develop packaging solutions that are not only aesthetically pleasing but also environmentally friendly, ensuring a sustainable future for generations to come.

The Fight Against Greenwashing

While design offers solutions to reduce plastic pollution, it is essential to address the issue of greenwashing. Greenwashing occurs when companies falsely claim to be environmentally responsible, misleading consumers and investors. Recently, the Australian Securities and Investments Commission (ASIC) commenced a greenwashing case against Vanguard Investments Australia. ASIC alleges that certain investment products offered by Vanguard had ties to fossil fuels, including activities linked to oil and gas exploration. These allegations highlight the importance of scrutinizing claims made by companies and holding them accountable for their environmental impact.

Taking Action: Three Key Steps

In the battle against plastic pollution and greenwashing, individuals and organizations can take actionable steps to make a difference. Here are three key pieces of advice to consider:

  • 1. Educate Yourself and Others: Stay informed about the environmental impact of different products and companies. Take the time to research and understand the sustainability practices of the brands you support. Share this knowledge with others, encouraging them to make informed choices as well.
  • 2. Support Sustainable Design: As consumers, we have the power to drive change by supporting brands that prioritize sustainable design practices. Look for products with minimal packaging, made from recyclable or biodegradable materials. By choosing sustainable options, we can influence market demand and incentivize companies to prioritize environmental responsibility.
  • 3. Advocate for Transparency and Accountability: Hold companies accountable for their environmental claims. Support regulatory bodies, like ASIC, that actively investigate cases of greenwashing. Encourage companies to disclose their sustainability practices and provide evidence to back up their claims. By demanding transparency, we can ensure that companies are genuinely committed to reducing their environmental impact.


The fight against plastic pollution and greenwashing requires a collective effort. By harnessing the power of design and making informed choices as consumers, we can pave the way for a plastic-free future. The case against Vanguard Investments Australia serves as a reminder that we must remain vigilant and hold companies accountable for their environmental claims. Let us take action, educate ourselves and others, support sustainable design, and advocate for transparency and accountability. Together, we can make a significant impact in reducing plastic pollution and building a more sustainable world.

Want to hatch new ideas?

Glasp AI allows you to hatch new ideas based on your curated content. Let's curate and create with Glasp AI :)