The one question you must ask is, is this good for the person reading this

My only concern was, “How do I write this well?” When it should have been, “Jay, is this a good idea?”

your blog, explore all your readers’ pain points. I find using a personal narrative works well. For example, in my fitness blogs, I describe the nuanced challenges I faced in getting in shape in a way that relates to the reader.

his P.A.S. model is now the cornerstone of my writing.

Author Dan Coe once said: “Most people suck at writing. No ideas. No engagement. No shares. No followers. No impact. No future. The daily writing framework I use made me $4.1 million as a writer last year

One of the best high-premise titles cited in books like “The Anatomy of Story” is the late

was a simple concept. Dalio also referenced an old but well-known research study called the Standford Marshmallow Experiment.

viral piece was sourced from a one-minute video by the famous hedge fund manager Ray Dalio.

high-concept idea is your story — stated in one sentence, except you’re conveying a compelling, exciting storyline with a novel twist in a single title

Whenever my process has a prolonged period of me fleshing out the idea before I start writing, the result is always a clearer or more interesting read.