Adidas and Beyoncé to Part Ways After Ivy Park Sales Struggles
www.wsj.com
Sales of the Ivy Park brand tumbled by more than 50% in 2022 and have underperformed Adidas’ internal projections The documents show Ivy Park has been losing money for Adidas, and Beyoncé gets about $20 million in annual compensation. The partnership will end after the company releases Ivy Park coll
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- Sales of the Ivy Park brand tumbled by more than 50% in 2022 and have underperformed Adidas’ internal projections
- The documents show Ivy Park has been losing money for Adidas, and Beyoncé gets about $20 million in annual compensation.
- The partnership will end after the company releases Ivy Park collections of merchandise that are already planned for this year
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