The Future of Media: A New Framework for Valuing Content
www.weforum.org
The growth in digital consumption and competition for consumer attention create a new set of must-haves for media companies. Meanwhile, entirely new experiences and businesses will be built upon emerging channels, particularly gaming, as in-game commerce, advertising, mini-programmes and virtual eve
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- The growth in digital consumption and competition for consumer attention create a new set of must-haves for media companies.
- Meanwhile, entirely new experiences and businesses will be built upon emerging channels, particularly gaming, as in-game commerce, advertising, mini-programmes and virtual events continue to gain popularity. Innovations in advertising, such as transactional ad units, non-disruptive displays and frequency capping will further define the user experie...
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