Pervasive Purpose: focus on solving a specific human challenge, then determine how to do so profitably. Extended Horizons: consider the viability of the business over the long-term, and allow new sustainable initiatives time to scale. 360° Value: broaden how you define business success beyond financial performance and partner with stakeholders to d...
complexity, cost, practicality, reliability and speed
280 senior executives associate sustainable business with being slow and unreliable
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