s Nitin Nohria, the Dean at Harvard Business School, told me in a recent interview, a sense of business history is important for business leaders to develop a contextual intelligence; that is, a strong sense of the business environment they are navigating.
Everything changes, that’s for sure. But business will always be driven by people, and people haven’t changed much at all.
Sadly, the strongest emotions in a business context are greed and fear - which is why we will continue to experience asset bubbles that will burst. There will be frauds and swindlers, like Charles Ponzi and Bernie Madoff. And so on.
On the most fundamental level, people are driven by emotions.
People and businesses have a tendency to get wound up and start hyperventilating around the idea of rapid change.
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