Top Highlights

• Researchers studying the "mere exposure effect" have found that we often prefer things that we’ve seen before over things that are new.
• The mere exposure effect refers to the finding that, the more often people have previously been exposed to something, the more they like it.
• the mere exposure effect occurs even if people do not consciously remember that they have seen the object before.
• In 1968, social psychologist Robert Zajonc published a landmark paper on the mere exposure effect.
• According to Zajonc, people didn’t need to experience a reward or positive outcome while around the object—simply being exposed to the object would be enough to make people like it.

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