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McDonaldization and Why Sociologists are Not Lovin' It
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McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century efficiency, calculability, predictability and standardization, and control ri
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- McDonaldization is a concept developed by American sociologist George Ritzer which refers to the particular kind of rationalization of production, work, and consumption that rose to prominence in the late twentieth century
- efficiency, calculability, predictability and standardization, and control
- ripple effects
- institutions, and its organizations are adapted to have the same characteristics that are found in fast-food chains
- Calculability
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