Top Highlights

• Whatever the goal is, your strategy is how you’re planning to go about accomplishing that goal.  Strategy doesn’t cover the details; those are the tactics we’ll use to achieve the goal. Strategy is the overall approach, and the rationale for that approach.
• The product vision describes the future we are trying to create, typically somewhere between 2 and 5 years out.
• As Jeff Bezos says, you want to be “stubborn on the vision, and flexible on the details.”
• When done well, the product vision is one of our most effective recruiting tools, and it serves to motivate the people on your teams to come to work every day.
• Which in short means: how do we make the product vision a reality, while meeting the needs of the company as we go?

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