Climate uncertainty communication - Nature Climate Change thumbnail
Climate uncertainty communication - Nature Climate Change
www.nature.com
subtle changes in the format of communication of the state-of-the-art science can affect the way that the message is perceived by the target audience it was previously suggested that conveying the inherent complexities and lack of predictability in the climate system was an appropriate scientific co
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  • subtle changes in the format of communication of the state-of-the-art science can affect the way that the message is perceived by the target audience
  • it was previously suggested that conveying the inherent complexities and lack of predictability in the climate system was an appropriate scientific communication strategy
  • However, when information about the unpredictability of impacts was included (the second framing), the effect reversed: participants trusted scientists less, and this reduced the acceptance of their message
  • work of Howe and colleagues shows that subtle changes in the format of communication of the state-of-the-art science can affect the way that the message is perceived by the target audience

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