(1) The Marketplace Moment: Part 3 - Considerations for Creating a Marketplace | LinkedIn thumbnail
(1) The Marketplace Moment: Part 3 - Considerations for Creating a Marketplace | LinkedIn
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Alikolo, an Indonesian marketplace, is a prime example. Without a clear vision and value proposition describing the whitespace Alikolo would serve, the marketplace never achieved its ambitions. They all realized that the markets they intended to serve were saturated, yet they could not identify a ni
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  • Alikolo, an Indonesian marketplace, is a prime example. Without a clear vision and value proposition describing the whitespace Alikolo would serve, the marketplace never achieved its ambitions.
  • They all realized that the markets they intended to serve were saturated, yet they could not identify a niche segment that made them stand out from the crowd.
  • Auctionata proved that once customers and sellers lose trust in a marketplace, failure is inevitable.
  • Beepi focused on used car sales attracting a lot of customers willing to buy and sell on their platform
  • Besides having failed to manage the financial aspects, Beepi’s logistics in buying and selling cars also fell short.

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