Entrepreneurial Cognition and Business Model Innovation
Entrepreneurial Willingness Cognition
Entrepreneurial Ability Cognition
How to achieve business model innovation (BMI) has always been a focus topic in the field of entrepreneurship. Based on cognitive theory, this study takes new ventures as the research object to build a theoretical model to explore the impact of entrepreneurial cognition on BMI choice, its intermediary mechanism, and boundary conditions. We test our...
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